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B&T > Marketing > Radio Ratings: Ben Fordham Takes A Beating
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Radio Ratings: Ben Fordham Takes A Beating

Staff Writers
Published on: 15th April 2021 at 10:27 AM
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The latest radio ratings had some minor moving and shaking as 2GB’s breakfast took a hit.

In Sydney, Ben Fordham’s 2GB lost 2.6 per cent of the overall share, though it did maintain its position as top breakfast program. KIIS1065’s Kyle & Jackie O Show saw an increase of +1.1. Overall, 2GB still came out on top with 13.4 per cent of the share but lost 1.0 per cent from the last ratings.

Greg Byrnes, Nine Radio’s head of content said, “since taking on breakfast, Ben has managed to increase the show’s audience by share and cume, and also widen the program’s appeal with younger listeners. Ben is resetting how Sydneysiders start their day. He’s the future of Talk Radio and delivers on our strategy of live and local news, opinion and companionship”.

There were no dramatic changes in Melbourne as 3AW and GOLD104.3 maintained their respective positions of first and second place, both increasing their share of the ratings at 16.9 and 11.3 per cent respectively. 3AW’s breakfast show Ross and Russell continued to dominate with 21.5 per cent of the share, the highest across any state – though they did see a decrease of 0.7.

ABC MEL saw a slight decrease of 0.1 per cent of the share, a trend mirrored in Adelaide where the ABC saw an overall decrease of 0.3.

Down south, MIX 102.3 stayed on top with an increase of +0.4 to 13.5 per cent, while CRUISE 1323 came out second with 11.2 per cent of the share, increasing by 0.4.

ABC Adelaide Breakfast with Ali Clarke increased by 0.2 per cent to take top spot, beating FIVEaa’s Breakfast with David Penberthy & Will Goodings. 

Looking north (east) to Brisbane, B105 saw increases across breakfast and drive, coming out on top overall with 11.1 per cent of the share, an increase of 0.9. It just beat 4KQ, which had 11.0 per cent of the share, and an impressive 2 per cent increase.

The front runner of Brisbane’s last ratings, Nova,  lost ground in both drive and breakfast, coming third overall with 10.6 per cent of the share, a decrease of 0.8.

4KQ’s longest running breakfast show Laurel, Gary & Mark saw the station’s breakfast ratings jump from third place to first place.

Finally in Perth, NOVA 93.7 still came out on top but saw a decrease of 0.3 per cent to 13.3 per cent of the share. Mix 94.7 and 96FM both made moves, coming second and third respectively. Mix 94.7’s share of the numbers remained steady at 12.6 per cent, while 96FM saw a rise of 0.9 to 10.7 per cent of the share.

SYDNEY

BREAKFAST

First: 2GB Ben Fordham Live (15.5, -2.6)

Second: ABC SYD Breakfast with Wendy Harmer and Robbie Buck  (13.2, +0.5)

Third: KIIS1065 Kyle & Jackie O (10.9, +1.1)

DRIVE

First: ABC Syd Drive with Richard Glover (12.2, -1.1)

Second: KIIS 1065 Will & Woody (10.0, +1.5)

Third: smoothfm 95.3 Byron Webb (9.8, +0.9)

MELBOURNE:

BREAKFAST:

First: 3AW Ross and Russell  (21.5, -0.7)

Second: ABC Mel Sammy J (10.7, +/- 0.0)

Third: GOLD 104.3 The Christian O’Connell Breakfast Show (8.3, -0.6)

DRIVE:

First: 3AW Drive with Tom Elliot  (14.7, +1.6)

Second: GOLD104.7 Gavin Miller (10.7, +0.3)

Third: NOVA 100 Kate, Tim And Joel (9.2, +1.5)

ADELAIDE:

BREAKFAST

First: ABC Adelaide Breakfast with Ali Clarke (15.4, +0.2)

Second: FIVEaa Breakfast with David Penberthy & Will Goodings (13.5, -1.3)

Third: MIX102.3 Erin Phillips & Soda (12.0, +1.1)

DRIVE

First:: NOVA 91.9 Kate, Time and Joel (14.4, +1.1)

Second: MIX 102.3 Will & Woody (13.0, -0.2)

Third: CRUISE1323 Mark Elliston  (10.3, +1.0)

BRISBANE:

BREAKFAST

First: 4KQ Laurel, Gary & Mark (12.0, +1.2)

Second: B105 Stav, Abby & Matt (11.3, +1.0)

Third: NOVA106.9 Ash, Kip & Luttsy (11.2, -0.2)

DRIVE

First: Nova106.9 Kate, Tim & Joel (13.3, -1.5)

Second: B105 Carrie & Tommy (11.0, +0/8)

Third: 4JJJ Hobba & Hing (10.5, -1.4)

PERTH:

BREAKFAST

First: NOVA 93.7 Nathan, Nat & Shaun (14.9, -0.3)

Second: MIX 94.5  Pete, Matt & Kymba (12.2, +0.2)

Third: 6PR Breakfast With gareth Parker (11.9, +1.1)

DRIVE

First: NOVA 93.7 Kate, Tim & Joel  (15.2, +0.4)

Second: MIX 94.5 Carrie and Tommy (12.3, +0.1)

Third: 6JJJ Hobba & Hing (11.3, -0.1)

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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