The latest radio ratings had some minor moving and shaking as 2GB’s breakfast took a hit.
In Sydney, Ben Fordham’s 2GB lost 2.6 per cent of the overall share, though it did maintain its position as top breakfast program. KIIS1065’s Kyle & Jackie O Show saw an increase of +1.1. Overall, 2GB still came out on top with 13.4 per cent of the share but lost 1.0 per cent from the last ratings.
Greg Byrnes, Nine Radio’s head of content said, “since taking on breakfast, Ben has managed to increase the show’s audience by share and cume, and also widen the program’s appeal with younger listeners. Ben is resetting how Sydneysiders start their day. He’s the future of Talk Radio and delivers on our strategy of live and local news, opinion and companionship”.
There were no dramatic changes in Melbourne as 3AW and GOLD104.3 maintained their respective positions of first and second place, both increasing their share of the ratings at 16.9 and 11.3 per cent respectively. 3AW’s breakfast show Ross and Russell continued to dominate with 21.5 per cent of the share, the highest across any state – though they did see a decrease of 0.7.
ABC MEL saw a slight decrease of 0.1 per cent of the share, a trend mirrored in Adelaide where the ABC saw an overall decrease of 0.3.
Down south, MIX 102.3 stayed on top with an increase of +0.4 to 13.5 per cent, while CRUISE 1323 came out second with 11.2 per cent of the share, increasing by 0.4.
ABC Adelaide Breakfast with Ali Clarke increased by 0.2 per cent to take top spot, beating FIVEaa’s Breakfast with David Penberthy & Will Goodings.
Looking north (east) to Brisbane, B105 saw increases across breakfast and drive, coming out on top overall with 11.1 per cent of the share, an increase of 0.9. It just beat 4KQ, which had 11.0 per cent of the share, and an impressive 2 per cent increase.
The front runner of Brisbane’s last ratings, Nova, lost ground in both drive and breakfast, coming third overall with 10.6 per cent of the share, a decrease of 0.8.
4KQ’s longest running breakfast show Laurel, Gary & Mark saw the station’s breakfast ratings jump from third place to first place.
Finally in Perth, NOVA 93.7 still came out on top but saw a decrease of 0.3 per cent to 13.3 per cent of the share. Mix 94.7 and 96FM both made moves, coming second and third respectively. Mix 94.7’s share of the numbers remained steady at 12.6 per cent, while 96FM saw a rise of 0.9 to 10.7 per cent of the share.
First: 2GB Ben Fordham Live (15.5, -2.6)
Second: ABC SYD Breakfast with Wendy Harmer and Robbie Buck (13.2, +0.5)
Third: KIIS1065 Kyle & Jackie O (10.9, +1.1)
First: ABC Syd Drive with Richard Glover (12.2, -1.1)
Second: KIIS 1065 Will & Woody (10.0, +1.5)
Third: smoothfm 95.3 Byron Webb (9.8, +0.9)
First: 3AW Ross and Russell (21.5, -0.7)
Second: ABC Mel Sammy J (10.7, +/- 0.0)
Third: GOLD 104.3 The Christian O’Connell Breakfast Show (8.3, -0.6)
First: 3AW Drive with Tom Elliot (14.7, +1.6)
Second: GOLD104.7 Gavin Miller (10.7, +0.3)
Third: NOVA 100 Kate, Tim And Joel (9.2, +1.5)
First: ABC Adelaide Breakfast with Ali Clarke (15.4, +0.2)
Second: FIVEaa Breakfast with David Penberthy & Will Goodings (13.5, -1.3)
Third: MIX102.3 Erin Phillips & Soda (12.0, +1.1)
First:: NOVA 91.9 Kate, Time and Joel (14.4, +1.1)
Second: MIX 102.3 Will & Woody (13.0, -0.2)
Third: CRUISE1323 Mark Elliston (10.3, +1.0)
First: 4KQ Laurel, Gary & Mark (12.0, +1.2)
Second: B105 Stav, Abby & Matt (11.3, +1.0)
Third: NOVA106.9 Ash, Kip & Luttsy (11.2, -0.2)
First: Nova106.9 Kate, Tim & Joel (13.3, -1.5)
Second: B105 Carrie & Tommy (11.0, +0/8)
Third: 4JJJ Hobba & Hing (10.5, -1.4)
First: NOVA 93.7 Nathan, Nat & Shaun (14.9, -0.3)
Second: MIX 94.5 Pete, Matt & Kymba (12.2, +0.2)
Third: 6PR Breakfast With gareth Parker (11.9, +1.1)
First: NOVA 93.7 Kate, Tim & Joel (15.2, +0.4)
Second: MIX 94.5 Carrie and Tommy (12.3, +0.1)
Third: 6JJJ Hobba & Hing (11.3, -0.1)
Please login with linkedin to commentRadio Ratings
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]
You’d be forgiven for thinking that radio presenters had already reached their creative potential by livening up the morning commute of drivers across the country, but that is not the case. About ten years ago, Nova 96.9 presenter Michael “Wippa” Wipfli realised that he had a saucy, undiscovered talent, just waiting to come out. The […]
Burger King in the UK has taken a unique approach to Christmas, releasing a Christmas carol sung by a car satnav. The campaign, by London agency Bartle Bogle Hegarty, includes an almost eight-minute remake of Chris Rea’s hit “Driving Home for Christmas” that it’s retitled “Driving (Thru The) Home (Of The Whopper)”. The hypnotic track […]
New research has revealed that businesses are not acting quickly enough to preserve customer trust following a data breach, and that failure to effectively engage customers in a way that matches their expectations will result in irreparable long-term damage to brand reputation. Porter Novelli Australia, in partnership with Quantum Market Research, has conducted research to […]
Beauty brand Sephora has divided the internet after posting an ad for an adult toy to its global Instagram page which has more than 20 million followers. Since posting the advert, Sephora has since stopped allowing comments on the post, but thankfully (for B&T readers) we managed to grab a few before that happened. The […]
New research has revealed the most controversial TV commercials which have sparked outrage across the US, with big names such as Pepsi and Dove making the list. The findings, compiled by journey advertising platform illumin also includes a new ranking that identifies which states have made the most complaints about TV commercials over the past […]
A recent survey Pilot conducted shows that shame remains a solid barrier to men seeking professional help for sexual performance issues, so they started a campaign encouraging men to put it all out there, loud and proud. Pilot is a digital healthcare clinic, and since 2019, Pilot has given over 100,000 Aussie men convenient access […]