R/GA Names Justice Reform Activist Ashish Prashar Global CMO

R/GA Names Justice Reform Activist Ashish Prashar Global CMO
Kathleen Farmilo
By Kathleen Farmilo
SHARE
THIS



R/GO has named Ashish Prashar their new Global Chief Marketing Officer. He will begin his role on March 2nd.

Prashar was previously Global Communications leader at Publicis Sapient.

Before his work at Publicis Sapient, he was a political communications strategist who most recently worked with the Vice-Chair of the Democratic National Committee for Joe Biden’s 2020 Presidential Election. He was also a campaign press secretary to former Mayor of London Boris Johnson.

Prashar is a justice reform activist. He was formerly incarcerated, and has gone on to create a number of programs for incarcerated peoples, as well as campaigned for bail reform, ending solitary confinement and the restoration of voting rights.

He has appeared as a commentator on ABC, Business Insider, CNN, Fast Company, NBC, and USA Today.

In his new role, Prashar will oversee the global marketing function for R/GA, and will be responsible for market strategy, brand, and corporate communications. He will also join the Executive Leadership Team, reporting to Chief Executive Officer Sean Lyons.

“Why didn’t someone introduce me to Ash sooner?! We connected immediately. Ash brings over fifteen years of experience to R/GA and is brilliant at finding the stories in the work and in the people,” said Lyons.

“Our agency, industry, and society have shifted tremendously over the past year. Ash’s thoughtful, strategic advocacy and service to others make him an ideal shepherd of our values and our purpose of helping clients design businesses and brands for a more human future.”

Outside of his professional role in R/GA, Prashar is deeply committed to ensuring fair treatment of people impacted by the justice system and advancing prisoner’s rights globally, with the ultimate goal of prison abolition.

He currently serves on the Board of Exodus Transitional Community, Getting Out and Staying Out NYC, Just Leadership USA, Leap Confronting Conflict, and the Responsible Business Initiative for Justice.

He is also a fellow of the Royal Society of Arts.

Please login with linkedin to comment

r/ga

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.