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B&T > Marketing > Quintly Launches Pinterest Analytics Product To Help Marketers
Marketing

Quintly Launches Pinterest Analytics Product To Help Marketers

Staff Writers
Published on: 4th November 2015 at 10:10 AM
Staff Writers
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Social media analytics provider quintly is launching a comprehensive Pinterest analytics product, just three weeks after Pinterest opened their API.

Kicking off with 15 metrics, the company offers an in-depth solution to analyse Pinterest and compare its performance with other networks.

Among these metrics, marketers can find the most essential KPIs, such as follower growth over time, all metrics at board and pin level, as well as interaction metrics.

Quintly Pinterest analytics enables businesses to compare cross-channel activities in one dashboard, and encourages companies not only to analyse their own data but to benchmark their standards against competitors.

“Pinterest gets increasingly more attention and marketers, especially from E-commerce, rely on it,” CEO and co-founder Alexander Peiniger said.

“We see that Pinterest is a highly interesting network and we are more than happy to offer it now to all our clients.”

A study from Millward Brown revealed that 90% of ‘Pinners’ already purchased a product as a result of using Pinterest, and even though the network is mainly used by women, men tend to use it as a shopping cart, showing high intention of purchase.

Quintly provides analytics for Facebook, Twitter, Instagram, YouTube, LinkedIn,Google+, Blogs via RSS feeds and now Pinterest compiled in customisable dashboards.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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