Social media analytics provider quintly is launching a comprehensive Pinterest analytics product, just three weeks after Pinterest opened their API.
Kicking off with 15 metrics, the company offers an in-depth solution to analyse Pinterest and compare its performance with other networks.
Among these metrics, marketers can find the most essential KPIs, such as follower growth over time, all metrics at board and pin level, as well as interaction metrics.
Quintly Pinterest analytics enables businesses to compare cross-channel activities in one dashboard, and encourages companies not only to analyse their own data but to benchmark their standards against competitors.
“Pinterest gets increasingly more attention and marketers, especially from E-commerce, rely on it,” CEO and co-founder Alexander Peiniger said.
“We see that Pinterest is a highly interesting network and we are more than happy to offer it now to all our clients.”
A study from Millward Brown revealed that 90% of ‘Pinners’ already purchased a product as a result of using Pinterest, and even though the network is mainly used by women, men tend to use it as a shopping cart, showing high intention of purchase.
Quintly provides analytics for Facebook, Twitter, Instagram, YouTube, LinkedIn,Google+, Blogs via RSS feeds and now Pinterest compiled in customisable dashboards.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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