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B&T > Marketing > Quiip Launches Employee Share Ownership Plan
Marketing

Quiip Launches Employee Share Ownership Plan

Staff Writers
Published on: 13th November 2023 at 8:34 AM
Edited by Staff Writers
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Quiip has announced the introduction of its Employee Share Ownership Plan (ESOP) in collaboration with two senior staff members. Lauren Piro, people and culture director and Larah Kennedy, client services director, are the company’s first employee-owners.

Lead Image: (L to R) Lauren Piro, Alison Michalk and Larah Kennedy.

Quiip’s ESOP will enable employees to become owners by acquiring a stake in the business. A rarity — ESOPs are not common among Australian companies.

This development follows Quiip’s impressive growth in 2023, marked by the addition of the Alcohol and Drug Foundation, Yes23 and the Museum of Australian Democracy (MOAD) to its expanding client portfolio. Furthermore, Movember, Publicis, VicHealth and Australian Ethical have renewed their commitments with Quiip.

“This has been in the works for nearly two years. Employees are integral to our success, and I believe in the redistribution of profits. I’m proud as it’s a unique initiative that not many companies undertake. Leading the way as a B Corp is a challenge that keeps me going!” said Quiip CEO, Alison Michalk.

Quiip recently conducted an Employee Stock Ownership Plan Ask Me Anything (AMA), providing further details about the ESOP. The ESOP empowers employees to collectively acquire up to a 30% ownership stake in the business.

Here are some important points to note regarding the ESOP:

  • Eligibility requires a minimum tenure of 3 years, and employees are encouraged to stay for a few more years to maximise their value.
  • Only active employees can have a stake in the business. If an employee decides to exit, Quiip will repurchase their shares at the current valuation.
  • The business will be revalued every year against using an independently methodology adopted at the beginning of the ESOP.
  • Profitable returns on percentage stake are paid at the end of each financial year.
  • Employees are advised to seek professional financial advice prior to investment.

The company wide rollout will take place over the next two years.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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