QMS’s City Of Sydney Installations Dubbed As Pedestrian “Obstructions!”

QMS’s City Of Sydney Installations Dubbed As Pedestrian “Obstructions!”

QMS’s latest Sydney street furniture update has been overshadowed by negative feedback from pedestrians.

Street billboards are popping up everywhere, much to the chagrin of some pedestrians. The street signs appear in the middle of footpaths and force people to walk single file like baby ducks following their mother.

Sydney’s city has been hit the hardest with installations in Potts Point, QVB and Surry Hills. Many of the billboard installations are as big as 86 inches, so they aren’t easy to miss.

However, it’s worth noting that B&T understands that QMS’s street furniture would have to pass an approval process from the City of Sydney’s town planning department.

B&T has reached out to QMS, but they have declined to comment

Plus, there’s been an installation of new Telstra phone booths close to street signs that end up obscuring half the view of the billboard.  The Telstra phone booths aren’t from QMS, but the combination of the two isn’t ideal.

The billboards aren’t just ads; the signs also convey council messages. So, updates on things like transport, events and emergencies.

The Sydney Morning Herald has reported that Harold Scruby, head of the Pedestrian Council lobby group, said: “They channel pedestrians into very narrow areas. You can’t walk with a partner; you’ve got to walk like a duck in a single file.

“There should be no obstructions on a footpath.”

Plus, SMH also spoke to a commuter, Michael Evangelidis, who found the advertising on both sides of bus shelters in Sydney’s QVB made it difficult to see when buses were coming or going and said: “Particularly for immobile bus users, it’s pretty bad.”




Please login with linkedin to comment

    Latest comments
    1. My feeling is that citizens who don’t like it should apply small stickers to them, like those super-sticky things they always have in the middle of books that they don’t bother to actually stick on. The illusion of keeping them sticker-and-graffiti free is kept up by frequent cleaning but if enough people express their irritation with them. They can’t track us down and put us in jail for sticking a price tag or sticker to their stupid signs, can they?

city of Sydney QMS

Latest News

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]