QMS’s latest Sydney street furniture update has been overshadowed by negative feedback from pedestrians.
Street billboards are popping up everywhere, much to the chagrin of some pedestrians. The street signs appear in the middle of footpaths and force people to walk single file like baby ducks following their mother.
Sydney’s city has been hit the hardest with installations in Potts Point, QVB and Surry Hills. Many of the billboard installations are as big as 86 inches, so they aren’t easy to miss.
However, it’s worth noting that B&T understands that QMS’s street furniture would have to pass an approval process from the City of Sydney’s town planning department.
B&T has reached out to QMS, but they have declined to comment
Tightly closing my eyes every time I see one of those new QMS digital advertising panels in a doomed to fail attempt to protest the City of Sydney’s assault on our already pretty average streetscapes.
— Alex Bouchet (@AlexBouchet) August 22, 2022
These new advertising billboards do nothing to enhance the public domain and are one of the worst additions to the Sydney streetscape in recent times. @cityofsydney @CloverMoore pic.twitter.com/k54cLHbgOe
— TheSydneyBlog (@TheSydneyBlog) October 4, 2022
Plus, there’s been an installation of new Telstra phone booths close to street signs that end up obscuring half the view of the billboard. The Telstra phone booths aren’t from QMS, but the combination of the two isn’t ideal.
The billboards aren’t just ads; the signs also convey council messages. So, updates on things like transport, events and emergencies.
The Sydney Morning Herald has reported that Harold Scruby, head of the Pedestrian Council lobby group, said: “They channel pedestrians into very narrow areas. You can’t walk with a partner; you’ve got to walk like a duck in a single file.
“There should be no obstructions on a footpath.”
Plus, SMH also spoke to a commuter, Michael Evangelidis, who found the advertising on both sides of bus shelters in Sydney’s QVB made it difficult to see when buses were coming or going and said: “Particularly for immobile bus users, it’s pretty bad.”
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]