B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: QMS & Samba TV Drive Incremental Reach For New Advertisers
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > QMS & Samba TV Drive Incremental Reach For New Advertisers
Advertising

QMS & Samba TV Drive Incremental Reach For New Advertisers

Staff Writers
Published on: 8th October 2024 at 8:41 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Outdoor media company QMS today released an update on the key categories, taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.

Since the partnership launched in March this year, Energy Australia along with financial services, department stores and food services brands have confirmed partnerships with QMS and Samba TV, using digital out of home (DOOH) to complement and maximise their overall media campaigns.

By leveraging Samba TV’s first-party TV viewership and ad exposure data, captured at a granular postcode level and integrating it into QMS’ Q-Data platform, QMS is helping clients select DOOH inventory to extend the reach of their TV campaigns, target postcodes to address competitor share of voice as well as optimise cross-channel frequency solutions.

“By strategically adding DOOH to under or over-exposed TV viewership postcodes, we are seeing strong uptake of the QMS and Samba TV offering from agencies and marketers as part of their omnichannel strategies,” said QMS strategic sales director, Adrian Venditti.

“TV is a powerful channel and continues to play a major role in most media strategies. But growing viewership fragmentation continues to pose challenges for marketers striving to connect with desired audiences across multiple screens and platforms”.

“The QMS and Samba TV partnership tackles this challenge, by bringing together data and technology across two of the most impactful and mass reaching platforms in TV and DOOH and combines them to drive increased total audience reach and campaign effectiveness,” he said.

“Energy Australia adopted the use of Samba TV through programmatic video to combat screen fragmentation, target light linear TV viewers and deliver personalisation at scale,” said Energy Australia’s martech strategy and enablement leader, Luke Simpson.

“What excited us about the opportunity with our out of home partner QMS was the potential to use our first and second party data for targeted communications and experiences for both our customers and prospects beyond screens and into DOOH to ensure we maximise our campaigns through a multi-channel approach”.

Samba TV Australia Managing Director, Yasmin Sanders, said: “The uptake and interest to our combined offering with QMS come as no surprise. Giving agencies and marketers a precise way to enhance campaign efficiency by expanding their omnichannel presence from TV screens to digital billboards is a game changer”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: QMS, samba tv
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Kayo Goes Social: Streaming Giant Embraces Sports Fandom With New App
07/07/2025
NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?