Digital outdoor media company QMS has continued the expansion of its national network, successfully winning the competitive tender to manage select external digital large format billboards for leading retail property group Vicinity Centres in Victoria and Tasmania, effective immediately.
The appointment covers two premium shopping centre locations in Melbourne’s eastern suburbs – Box Hill Central and The Glen – as well as Eastlands shopping centre in Hobart’s Rosny Park, which will be home to QMS’ first digital billboard in Tasmania.
“We are delighted to be working with Vicinity Centres to develop and manage these premium digital assets and provide a platform for continued innovation and creativity for our clients,” said QMS chief operating officer Sara Lappage. “Vicinity Centres include some of Australia’s most coveted retail sites and are a perfect complement to our market-leading national digital large format portfolio and our world-class, City of Sydney digital street furniture network.”
“We are pleased to be working with QMS to grow our premium digital asset capability and continue connecting brands with customers at our centres,” said Vicinity Centres’ head of media, Brooke McMonigle.
QMS’ new partnership with Vicinity Centres follows its recent digital expansion in New South Wales where it has been awarded the prestigious Transport for NSW contract as well as the Australian Turf Club, The Hills Shire Council and the Australian Rail Track Corporation billboard contracts.
