B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Qantas Immerses Travellers In Aussie Destinations With New Virtual Reality App
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Qantas Immerses Travellers In Aussie Destinations With New Virtual Reality App
Marketing

Qantas Immerses Travellers In Aussie Destinations With New Virtual Reality App

Staff Writers
Published on: 15th November 2016 at 10:23 AM
Staff Writers
Share
3 Min Read
SHARE

Qantas has launched a new virtual reality app, Qantas VR, giving customers an interactive new way to discover and explore destinations before physically travelling there.

Travellers who are curious about travelling to Australia can now experience a series of immersive 360° videos shot at places like Uluru, Hamilton Island and Sydney Harbour.

The Qantas VR app is among the first to leverage Start VR’s proprietary Startgate VR publishing platform which is quickly becoming the standard tool for brands and content creators to build their own virtual reality experiences.

The app is available now for iOS, Android and the virtual reality platforms of Samsung Gear VR, the Oculus Rift (soon) and HTC Vive (soon).

The application is designed to work for all smartphone users with a a built in VR mode for switching between 2D “Magic Window” and a 3D mode for VR headsets.

A unique ‘Book Now’ button takes the user straight to the appropriate flight booking details page as the primary call to action.

Qantas first offered virtual reality to customers last year, trialling an industry-first virtual reality experience with Samsung Gear VR headsets in its First-Class cabin and Lounges. Videos explore areas such as Kakadu National Park and the Field of Light at Uluru (above), the Harbour Bridge Climb and Sydney Harbour, helicopters over Northern Territory (below) and Hamilton Island Escape in Queensland.

Qantas Group executive brand, marketing, corporate affairs, Olivia Wirth, said the app is an innovative way for travellers to plan their trip to Australia.

“Our aim with the new virtual reality app is to connect with travellers by showcasing parts of Australia they may not be familiar with.

“Customers loved our trial of VR headsets last year, but we wanted to take it to another level and make it more accessible. Anyone with an iPhone or Android phone can take a virtual tour of Kakadu National Park, for instance, then book a flight directly from the app and see it in person,” she said.

Kain Tietzel, CEO, Start VR, added, “For the first time, we are able to share the story of Australia to an international audience in a way that is more intimate, engaging and interactive than we have been able to tell it before.

“The amazing audio and visuals offer international travellers to Australia a new insight into our culture, heritage and local stories. New videos will be released every month offering audiences with a steady flow of incredible travel content.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Start VR, Weiden + Kennedy
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?