Sarah Peacock has been appointed as the new chief marketing officer of online business directory True Local and café queue-skipping app Skip.

Peacock has some 12 years’ marketing experience across a range of industries and disciplines, and was most recently the national digital marketing lead for PwC, where she was responsible for strategy, planning, channels and digital transformation projects.

Prior to her role at PwC, she was head of social for Two Social, working with leading brands including Warner Brothers, GSK and InsuranceLine.

David Scribner, CEO of True Local and Skip, said he was delighted to welcome Peacock to the team and looked forward to her contribution as both platforms expanded their offering and channels to market.

“Unleashing the potential of True Local to deliver exceptional online services to small business owners comes down to having the right product mix and digital capability to market in a meaningful way,” he said.

“We need Sarah’s digital expertise and focus on driving business results to help take us to the next level where we truly empower businesses to become digitally confident.”

Commenting on her new role, Peacock said: “I am excited to be joining an organisation committed to partnering with local businesses across Australia.

“Tapping into digital and social media marketing offers great opportunities for local businesses to reach more of their customers in an efficient and effective way. I love that True Local and Skip are helping to demystify how they can get involved.”

Ms Peacock commences her role on Monday 28 August, and will be based at True Local’s Sydney headquarters.