Publicis Names Jason Williams To Head Of Creative Excellence For APAC & MEA; Andy Fergusson Named Leo’s ECD

Publicis Names Jason Williams To Head Of Creative Excellence For APAC & MEA; Andy Fergusson Named Leo’s ECD
SHARE
THIS



Jason Williams (lead image) is stepping into a newly created regional role as head of creative excellence at Publicis Groupe, Asia Pacific, Middle East and Africa (APAC & MEA). He will report to Natalie Lam, chief creative officer at Publicis Groupe, APAC & MEA.

This shift recognises Williams’ contribution to Leo Burnett Australia over the past 15 years, where he is currently chief creative officer. The agency recently won the Innovation Lions Grand Prix at Cannes Lions 2022 along with Silver and Bronze Lions for “One House to Save Many” – a transformative platform for Suncorp Group. He is also behind highly awarded projects such as Bonds Out Now, Reword, #MyFamilyCan, BYO Cup Day, and many more, which have shaped the entrepreneurial culture and progressive creativity that Leo Burnett Australia is now known for.

Jason Williams and Natalie Lam

Andy Fergusson is also being promoted to the role of national executive creative director at Leo Burnett Australia, with responsibility for the creative product across Sydney and Melbourne. He joined Leo Burnett Sydney in 2020 and has been instrumental in the agency’s new business and creative wins, including the launch of “Feel New” for Destination NSW and the recent Grand Prix-winning Suncorp campaign, “One House to Save Many”.

Emma Montgomery and Andy Fergusson

As head of creative excellence for Publicis Groupe APAC & MEA, Williams will focus on elevating the creative output of the Groupe’s most significant and ambitious clients. He will continue to collaborate with Publicis Groupe Australia, bolstering the creative firepower of each market in APAC & MEA by connecting creatives, technology, media and data experts to global brands and opportunities.

“Jason is a creative heavyweight in Australia and the global Leo Burnett network, now we are lucky to share his creative firepower with all of Publicis Groupe APAC & MEA and with many more markets, clients and teams. I’m thrilled to have the chance to partner with him to deliver even stronger business impact and creative excellence, as well as shaping the overall creative vision for Publicis Groupe to be the best modern creative powerhouse with many exciting initiatives for a connected community of 4000-plus creatives,” said Lam.

Williams added: “When Natalie first mentioned the possibility of moving into a role that champions creative bravery and business changing ideas across 60-plus agency brands, it seemed too good to be true. The chance to unite the Groupe’s most ambitious clients with a squad of creatives, future-thinkers and makers, while still staying connected to the Leo Burnett family – it’s a dream role for me.”

Together with a regional team led by Natalie Lam, Williams will contribute to initiatives that connect, inspire and strengthen the creative community, from monthly creative sessions to mentoring programs and inspiration sessions. As a co-founder of the YoungGuns International Awards, Williams is passionate about developing creative future leaders, and will contribute to new talent initiatives as new needs and gaps are identified.

Prior to joining Leo Burnett Sydney, Fergusson led accounts across the US, Asia and Australia during a 10-year stint at Droga5, which was named Agency of the Decade by AdAge and AdWeek in the year he left. Throughout his career, he has influenced changes to US law, made a music video with Beyoncé, recreated the internet using plasticine, and turned blood into currency, making headlines around the world and receiving countless awards along the way. He will work closely with Emma Montgomery, CEO at Leo Burnett Australia, and Catherine King, chief strategy officer, Leo Burnett Australia to lead the agency’s growth.

Montgomery added: “Jason has been foundational to the creative success of Leo Burnett in Australia and we are thrilled to see this success recognised in this new role. We are also delighted to have Andy expand his creative leadership to take on the National ECD role. Andy’s progressive thinking and generous style, partnered with our borderless creative team, sets the scene for an exciting next chapter.”

Fergusson added: “I’m beyond excited about the opportunity to help shape the future of Leo Burnett in Australia, alongside Emma and Cath. We have such great creative momentum right now across both offices. And with a bunch of truly ambitious clients, and a really strong talent pool, I think we are well placed to continue that momentum. Jason leaves us with a strong culture of creative consistency, and I look forward to building on that. We wish him nothing but the best as he steps up to bigger and better things in the Groupe.”

Williams and Fergusson step into their new roles this month.

Please login with linkedin to comment

Leo Burnett Publicis Groupe

Latest News

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement
  • Media

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement

Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March.   The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]

Lisa Ronson Jumps Out Of The Trolley & Exits Coles
  • Media

Lisa Ronson Jumps Out Of The Trolley & Exits Coles

Lisa Ronson has announced she’s is leaving her role at Coles as the chief marketing officer. Ronson is out of the trolley and into the fire, as they say! Ronson announced the news via Linkedin: “It’s with sadness today that I announce I’ve decided to move on from Coles Group to pursue a number of […]

Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign
  • Campaigns

Tourism New Zealand And DDB Invite Curious Explorers In New Global Campaign

Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]

Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch
  • Marketing

Hardhat Lands Retail Pioneer Godfreys Account Following Tough Pitch

Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]

Shine Awards 2021, Cruden Farm, Langwarrin,     Picture Yuri Kouzmin
  • Media

Rural Aussie Women Celebrated With The Announcement Of 2022 Shine Awards

Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]

OMA Adds Blue Tongue Outdoor, SureVision And Veridooh To Association
  • Media

OMA Adds Blue Tongue Outdoor, SureVision And Veridooh To Association

The Outdoor Media Association (OMA) has this month welcomed Blue Tongue Outdoor, SureVision and Veridooh as the latest companies to join the Association. Speaking about the three new members, Charmaine Moldrich, OMA CEO said: “We’re pleased to announce our continued expansion includes media owners, suppliers and adtech. Blue Tongue Outdoor is our first South Australia […]

Cheil And Samsung Pre-Empt Galaxy Z Flip4 And Fold4 Release With Melbourne Pop-Up
  • Campaigns

Cheil And Samsung Pre-Empt Galaxy Z Flip4 And Fold4 Release With Melbourne Pop-Up

Data-driven, CX agency Cheil has teamed up with Samsung Australia for the unveiling of Samsung’s latest Galaxy Z Series, the Galaxy Z Fold4 and Galaxy Z Flip4, at one of Australia’s busiest shopping centres, The GPT Group’s Melbourne Central. The ‘Unfold your world’ takeover, which consists of a 64sqm pop-up store in the center of […]

Nespresso Launches Australian StartCup Challenge With A Focus On Innovation
  • Campaigns

Nespresso Launches Australian StartCup Challenge With A Focus On Innovation

Nespresso is today calling for entries to the Australian StartCup Challenge, a new competition which supports and rewards innovative, circular business ideas. The challenge is open to pioneering start-ups and SMEs from any sector or industry to pitch their circular solutions for review by an expert jury and then via public vote for the chance […]

CarExpert Acquires PriceMyCar For $4 Million
  • Technology

CarExpert Acquires PriceMyCar For $4 Million

Australian new car website, CarExpert.com.au has today completed the strategic acquisition of PriceMyCar.com.au, accelerating the company from online publisher to new car marketplace. The acquisition is for 100 per cent of the business at a purchase price of $4 million. This is a mixture of an upfront payment with a two-year earn-out period which will […]

Crowe LLP Launches Volatile New Campaign Via Strawberry Frog
  • Campaigns

Crowe LLP Launches Volatile New Campaign Via Strawberry Frog

Crowe LLP, a public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog in its first project for […]

Optimizely Bags Strong Performer Result In Forrester Report
  • Marketing
  • Technology

Optimizely Bags Strong Performer Result In Forrester Report

Digital experience platform (DXP) provider Optimizely has announced it was named a Strong Performer in The Forrester WaveTM: Marketing Resource Management, Q3 2022. The report states that, “Welcome’s legacy in content marketing and editorial shines through in its ample content and people management offerings. And its superior innovation roadmap plans, to employ AI for content […]

Snapchat Drops New Features Exclusively For Paid Subscribers
  • Technology

Snapchat Drops New Features Exclusively For Paid Subscribers

Having racked up over 1 million paying subscribers since the release of Snapchat+, a paid subscription service complementing the communication app, Snapchat has announced a number of new features to further reward its user base. The newly added services include priority story replies, which highlights a users responses to Snap Stars; an option to show […]