Publicis Communications’ flagship creative and digital agency Marcel opens its doors in Sydney this week, bringing an evolution to the Publicis Sydney operations and a highly experienced management team that adds Scott Huebscher as executive creative director.

Marcel Sydney’s clients include Tiger Beer, OPSM, Nestle, Tourism NT, Merial, Virgin Active, Kinder and AMEX. The new agency becomes the creative engine of Publicis Sydney operations and will work alongside other Publicis businesses including incubator and accelerator offering Drugstore and a soon-to-be launched design and technology business.

The new Marcel Sydney management team consists of David Nobay as founder, CEO Gavin Levinsohn, Scott Huebscher, digital leader Kim Hopwood, head of content Holly Alexander, director of client services Ryan Bernal and chief strategy officer Iona Macgregor, who was previously managing director and head of strategy at Marcel’s flagship office in Paris. In 2015 Marcel Paris was the most awarded French agency at the Cannes Lions and has just been placed third in the global ranking called Contagious Pioneers of 2016, by respected international publisher Contagious. The ranking recognises standards of excellence and innovation in marketing.

Marcel Sydney has 50 staff and is the fifth agency in an international network that also comprises offices in Paris, New York, Shanghai and São Paulo with each agency geared to share the same culture and work as one team across the globe through shared resources. Marcel attributes its name to Marcel Bleustein-Blanchet, the original founder of Publicis.