Publicis Communications’ flagship creative and digital agency Marcel opens its doors in Sydney this week, bringing an evolution to the Publicis Sydney operations and a highly experienced management team that adds Scott Huebscher as executive creative director.
Marcel Sydney’s clients include Tiger Beer, OPSM, Nestle, Tourism NT, Merial, Virgin Active, Kinder and AMEX. The new agency becomes the creative engine of Publicis Sydney operations and will work alongside other Publicis businesses including incubator and accelerator offering Drugstore and a soon-to-be launched design and technology business.
The new Marcel Sydney management team consists of David Nobay as founder, CEO Gavin Levinsohn, Scott Huebscher, digital leader Kim Hopwood, head of content Holly Alexander, director of client services Ryan Bernal and chief strategy officer Iona Macgregor, who was previously managing director and head of strategy at Marcel’s flagship office in Paris. In 2015 Marcel Paris was the most awarded French agency at the Cannes Lions and has just been placed third in the global ranking called Contagious Pioneers of 2016, by respected international publisher Contagious. The ranking recognises standards of excellence and innovation in marketing.
Marcel Sydney has 50 staff and is the fifth agency in an international network that also comprises offices in Paris, New York, Shanghai and São Paulo with each agency geared to share the same culture and work as one team across the globe through shared resources. Marcel attributes its name to Marcel Bleustein-Blanchet, the original founder of Publicis.
The launch of Marcel presents us with the opportunity to accelerate the evolution of our Sydney business and offers clients an entrepreneurial team with exceptional talent,” said Publicis Australia CEO Andrew Baxter. “With digital in the foundations of its capabilities the new Marcel is built with the next 10 years in mind.”
Marcel’s arrival in Australia was signalled in December with the arrival of David Nobay, who has a 28-year career that has seen him win over 40 Cannes Lions and put him in the executive creative director’s seat in London, New York, Hong Kong, Melbourne and Sydney. He led Saatchi & Saatchi to be crowned “Australian Agency of the Decade” before he helped launch Droga5 Sydney nine years ago.
Scott Huebscher joins Marcel as ECD from Leo Burnett. While at Burnett, he helped take the agency to the #1 creative ranking in Australia and also #1 creative network in Australia and Asia Pacific in 2014, winning multiple awards for the “Men Like Us Like Rum” campaign for Bundaberg Rum and the “Shine” campaign for Canon. During his time at Leo Burnett, the agency was named AdNews Agency of the Year, B&T Agency of the Year and Spikes Network of the Year. He previously served as creative director at DDB Sydney, Saatchi and Saatchi New Zealand as well as Saatchi and Saatchi in the US.
Other senior management leaders CEO Levinsohn, Macgregor, Alexander, Bernal and Hopwood continue their client and agency leadership roles.
Charles Georges-Picot, Marcel’s Global CEO said: “Marcel is not like any other agency; it’s a culture that we are slowly spreading around the world with key individuals working as one team globally. Our culture is born out of digital, more open and more collaborative. We are thrilled to spread the Marcel culture in Sydney after Paris, New York, Mexico, Shanghai and Sao Paulo.”
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]