It may come as no shock to hear, but 140 million Americans – some 45 per cent of the population – have some sort of chronic health problem.
And, arguably, you need look no further than KFC’s latest promotion out of the US and its portrayal of Colonel Sanders to understand why American’s health prognosis appears so grim.
Look familiar? Yes, it’s none other than Cheetos’ brand ambassador, Chester Cheetah, playing dear old Harland Sanders.
The smooth-talkin’ cat has been enlisted by KFC to promote the chicken chain’s new range of burgers (or sandwiches, as it prefers to call them) that come complete with a topping of actual Cheetos.
Thankfully, the accompanying TVC does appear to poke fun at the odd co-sponsorship.
As Chester arrives on a skateboard to “rescue” kids from their boring (presumably slightly healthy) sandwiches, the trio of teens repeatedly utter the phrase “co-branded”, as Chester (AKA Colonel Sanders) describes the new burger as “two logos in every bite”.
And, sadly, it’s not all some hideous joke.
KFC tested the burger – that includes a fried chicken patty, mayo, “special Cheetos sauce” and a handful of Cheetos – in its stores in North Carolina, Georgia and Virginia earlier this year.
Such was its popularity, parent company Yum Foods decided to take the monstrosity nationwide as of July 1, but only for four artery-hardening weeks.
In a statement, KFC said: “After an overwhelmingly successful test earlier this year, Kentucky Fried Chicken and fan-favorite Cheetos are giving fans nationwide access to the sought-after Cheetos Sandwich.”
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