B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Project Exec Labels Sunrise “Commercial TV At Its Worst”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Project Exec Labels Sunrise “Commercial TV At Its Worst”
Media

Project Exec Labels Sunrise “Commercial TV At Its Worst”

Daisy Doctor
Published on: 6th April 2018 at 8:36 AM
Daisy Doctor
Share
2 Min Read
SHARE

The managing editor of Ten’s The Project took to Twitter yesterday to criticise Seven’s Sunrise program, labelling the morning show, “commercial television at its worst”.

Tom Whitty, who has held his position at The Project for almost a decade, slammed the program for “misrepresenting an idea and mocking it”, referring to a segment on the morning show where host Sam Armytage led a discussion on the Greens’ proposed welfare payment scheme.

The segment feature Armytage and two guest panelists, Radio 3AW’s Tom Elliott and Smooth FM’s Ron Wilson, hashing out the details of a “radical proposal” from the Greens, calling it a “welfare payment with no strings attached”.

She added, “taxpayers would foot the bill, for a minimum monthly pension to everyone, whether they work or not, it’s a hot topic”.

All Australians would receive a welfare payment with no strings attached under a radical proposal from The Greens.

Ridiculous or reasonable..? pic.twitter.com/5zLoctPnva

— Sunrise (@sunriseon7) April 4, 2018

An hour after the segment had gone to air, Whitty posted the following Tweet on his account.

https://twitter.com/twhittyer/status/981643570544128000

https://twitter.com/twhittyer/status/981643572662251520

The Tweets drew a mixture of responses, with some Twitter users agreeing with Whitty, while others have taken a more ‘those who live in glass houses‘ approach.

Im sorry but anyone working on The Project has no right to complain about others being unbalanced and misrepresenting issues.

— Brian (@barracudau) April 5, 2018

This is the first time Seven’s Sunrise has been in the press for all the wrong reasons.

In March, a segment where Armytage invited two notoriously conservative commentators on the show to discuss Indigenous adoption is now being investigated by the broadcasting watchdog on account of racism.

Immediately after the segment aired, Sunrise again found itself making headlines as viewers accused the morning show of blocking viewers from seeing a protest outside its Sydney studios.

Protesters were equipped with signs and chanting in disgust, forcing Sunrise producers to lower the blinds on the studios’ windows and running stock footage of Martin Place to block the protest from viewers.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: sam armytage, Sunrise, the project
Share
Daisy Doctor
By Daisy Doctor
Follow:
Daisy Doctor was a journalist at B&T from 2017 - 2019. She is also a Social Media Manager & Podcast Host.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?