2022 is shaping up to be one of the most impactful years for the digital advertising ecosystem. We are simultaneously experiencing consolidation and fragmentation, as players across the supply chain shake up the status quo.
Whether due to supply path optimization (SPO), changes in audience targeting and addressability, or governmental regulation, one thing is certain: The future of digital advertising will look fundamentally different than it does today.
That’s why it’s more important than ever to have an open conversation about the future of our industry, and what it is going to take for publishers and media buyers to thrive.
To explore what this exciting, new future looks like, PubMatic is teaming with some of Australia’s programmatic superstars for a new campaign and video series, “The Future of Digital Advertising Built For You”, to discuss digital advertising strategies, the importance of building bespoke solutions, and what’s in store for 2022 and beyond.
The star-studded line-up includes programmatic solutions director at denstu, Zac Selby; head of programmatic at Spark Foundry, Gregory Cattelain; partnership associates director at Matterkind, Olivia Henley; and trading director at Havas, Daniel Tozer.
The media ecosystem is getting more complex, with more data, more channels, and more targeting than ever before, [which] creates more opportunity,” says PubMatic ANZ’s associate director of ad solutions, Brittany Lefave (featured image). “Our customers want to control their own destinies, and it is critically important to facilitate this moving forward.”
“We believe addressability and transitioning into a cookieless world will be one of the hot topics we discuss,” adds Lefave. “Along with the continued importance of transparency and trading across CTV and OTT inventory.”
Adtech’s future is exciting, and PubMatic’s programmatic partners will provide invaluable insights and advice in upcoming weekly videos, where they will discuss key trends affecting their businesses and the steps they’ve taken to stay ahead of the game.
Because let’s face it, when it comes to the future, the only thing that’s certain is change.
