L’Oreal Essie ‘Nailed it – Australia’s Most Colourful Keyword Strategy’

In this campaign, Essie were able to disrupt and dominate Australia’s search engine result pages (SERPs) by flexing their authority in colour. 

What elevates this work beyond day-to-day brilliance is that they did it entirely through content and keyword optimisation, yielding impressive results akin to paid search, positive influences on Essie’s brand and delivered commercial savings.

Air New Zealand, ‘Beating the January Blues’

This campaign was all about the January Blues; that time of the year when the rellies have gone, you’re back at work and new year’s resolutions are already proving too hard to keep. 

In the campaign Air New Zealand inspired travellers to book a flight with them as a way of beating those blues, through a media campaign that was data-led, omni-channel and executed entirely programmatically. The campaign generated some of Air New Zealand’s best-ever brand and business results during the January period. 

MYOB, ‘Connecting SME’s to The Real OG’

Via this campaign MYOB, improved perceptions of their brand by 9 per cent, and unlocked a surge in consideration (+31 per cent) that almost doubled SME-brand engagement (187 per cent). 

MYOB achieved this by gaining a fresh understanding of their consumers and using data-driven media and messaging to enhance relevance, shifting perceptions of their offering.