B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Meta
  • ARN
  • AI
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Programmatic Meets Brisbane’s Largest Roadside Network Of Digital Billboards
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Programmatic Meets Brisbane’s Largest Roadside Network Of Digital Billboards
AdvertisingCampaigns

Programmatic Meets Brisbane’s Largest Roadside Network Of Digital Billboards

Staff Writers
Published on: 20th August 2021 at 11:28 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Programmatic has continued its expansion with Brisbane’s largest digital billboard provider, goa Billboards, appointing Hivestack and Vistar to provide programmatic access to their inventory.

Programmatic (also known as programmatic DOOH), refers to the automated buying, selling, and delivery of out-of-home digital billboards.

With 61 premium digital billboards and more than 40 years of local knowledge and experience in both SEQ and regional markets, goa Billboards represents the largest number of digital billboard inventory in SEQ.

As part of the brands evolution, goa Billboards are now offering 59 premium outdoor assets across the HIVESTACK and VISTAR platforms in a move that significantly increases the quality of Brisbane inventory available to clients.

goa Billboards’ national sales director, Daniel McConochie, says the business is excited about these new partnerships and the opportunity it creates for advertisers.

“As the programmatic Out-of-Home revenues grow, goa Billboards will continue to deliver for its new programmatic agency & client partners.

“We know advertisers will find our audience numbers in the programmatic offering attractive, as 95 per cent of our digital sites are located at busy dwell spots and traffic lights throughout Brisbane and the Gold Coast.

“Programmatic provides clients with the ability to self-manage their campaigns, accessing sites and audiences quickly & within those key ‘moments that matter’.”

“goa is committed to providing our clients with the technology, access and resources to deliver real time campaigns that impact our massive & engaged audiences; these partnerships further our commitment to brands that are internationally trusted & locally recognised,” McConochie said.

Hivestack and Vistar are both leading global programmatic digital Out-of-Home (DOOH) ad tech companies, who are at the forefront of the programmatic expansion in Australia.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: goa billboards, OOH, Programmatic
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?