Programmatic Meets Brisbane’s Largest Roadside Network Of Digital Billboards

Programmatic Meets Brisbane’s Largest Roadside Network Of Digital Billboards
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Programmatic has continued its expansion with Brisbane’s largest digital billboard provider, goa Billboards, appointing Hivestack and Vistar to provide programmatic access to their inventory.

Programmatic (also known as programmatic DOOH), refers to the automated buying, selling, and delivery of out-of-home digital billboards.

With 61 premium digital billboards and more than 40 years of local knowledge and experience in both SEQ and regional markets, goa Billboards represents the largest number of digital billboard inventory in SEQ.

As part of the brands evolution, goa Billboards are now offering 59 premium outdoor assets across the HIVESTACK and VISTAR platforms in a move that significantly increases the quality of Brisbane inventory available to clients.

goa Billboards’ national sales director, Daniel McConochie, says the business is excited about these new partnerships and the opportunity it creates for advertisers.

“As the programmatic Out-of-Home revenues grow, goa Billboards will continue to deliver for its new programmatic agency & client partners.

“We know advertisers will find our audience numbers in the programmatic offering attractive, as 95 per cent of our digital sites are located at busy dwell spots and traffic lights throughout Brisbane and the Gold Coast.

“Programmatic provides clients with the ability to self-manage their campaigns, accessing sites and audiences quickly & within those key ‘moments that matter’.”

“goa is committed to providing our clients with the technology, access and resources to deliver real time campaigns that impact our massive & engaged audiences; these partnerships further our commitment to brands that are internationally trusted & locally recognised,” McConochie said.

Hivestack and Vistar are both leading global programmatic digital Out-of-Home (DOOH) ad tech companies, who are at the forefront of the programmatic expansion in Australia.

Please login with linkedin to comment

goa billboards OOH Programmatic

Latest News

Image lead story Photo Gallery: Inside Thinkerbell’s Brand New Swanky Sydney Digs
  • Media

Photo Gallery: Inside Thinkerbell’s Brand New Swanky Sydney Digs

Indie creative, media and PR agency, Thinkerbell, has capped off a stellar 12 months, moving its Sydney office into swanky new digs in Redfern in the city’s inner west. Following a flurry of new business wins and hires, the 40-strong Sydney team shifted out of its old offices in Surry Hills to the new premises […]

by B&T Magazine

B&T Magazine
New York, June 22, 2016: The BuzzFeed sign at the company headquarters.
  • Advertising
  • Media

Buzzfeed, Inc. Launches Lighthouse In Australia, UK And Beyond

BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis
  • Media

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis

News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter
  • Advertising

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival
  • Media

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival

T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths
  • Campaigns

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths

Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]