Programmatic Meets Brisbane’s Largest Roadside Network Of Digital Billboards

Programmatic Meets Brisbane’s Largest Roadside Network Of Digital Billboards
B&T Magazine
Edited by B&T Magazine
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Programmatic has continued its expansion with Brisbane’s largest digital billboard provider, goa Billboards, appointing Hivestack and Vistar to provide programmatic access to their inventory.

Programmatic (also known as programmatic DOOH), refers to the automated buying, selling, and delivery of out-of-home digital billboards.

With 61 premium digital billboards and more than 40 years of local knowledge and experience in both SEQ and regional markets, goa Billboards represents the largest number of digital billboard inventory in SEQ.

As part of the brands evolution, goa Billboards are now offering 59 premium outdoor assets across the HIVESTACK and VISTAR platforms in a move that significantly increases the quality of Brisbane inventory available to clients.

goa Billboards’ national sales director, Daniel McConochie, says the business is excited about these new partnerships and the opportunity it creates for advertisers.

“As the programmatic Out-of-Home revenues grow, goa Billboards will continue to deliver for its new programmatic agency & client partners.

“We know advertisers will find our audience numbers in the programmatic offering attractive, as 95 per cent of our digital sites are located at busy dwell spots and traffic lights throughout Brisbane and the Gold Coast.

“Programmatic provides clients with the ability to self-manage their campaigns, accessing sites and audiences quickly & within those key ‘moments that matter’.”

“goa is committed to providing our clients with the technology, access and resources to deliver real time campaigns that impact our massive & engaged audiences; these partnerships further our commitment to brands that are internationally trusted & locally recognised,” McConochie said.

Hivestack and Vistar are both leading global programmatic digital Out-of-Home (DOOH) ad tech companies, who are at the forefront of the programmatic expansion in Australia.

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