Pringles Embraces Play In Campaign By Grey London

Pringles Embraces Play In Campaign By Grey London
SHARE
THIS



Pringles has unveiled a new campaign by Grey London in time for footy season by promoting the importance of play.

The timely campaign, ‘Keeping Football Fun’, shows a football team having fun with their Pringles: we see players making unexpected use of the snack and its packaging as they train and prepare for their matches.

Comprised of multiple assets, including TVC, social films, gifs, static images, OOH and stickers. All are designed to remind people how fun football is by showing how Pringles can enhance the football viewing experience.

 

Rui Frias, European senior brand manager at Pringles, said: “We’re really excited for the summer of football
and to elevate the experience with our exciting assets and, of course with some Pringles too.”

“Not only are our assets impactful and fun, but they will also target people at the right time with the right message. We can’t wait to see the reaction from our fans as they cheer on their teams.”

Laura Jordan Bambach, president and CCO UK at Grey, said: “As we were all disappointed by 2020, it’s good to get the football season back and to be reminded of the importance of the game and how fun it is to watch, even if the conditions are not the same.”

The campaign will run across Europe in 24 national markets – primarily on TV and VOD, before having a social roll out from June.

Client: Pringles

Marketing manager: Stephanie Thys
Marketing manager: Aisling O’Hara
Senior brand manager: Rui Frias
Marketing operations: Manager Fergus Brady
Senior marketing operations executive: Tony Colleran
Senior digital manager: Roisin Devine
Digital marketing specialist: Stephen McSweeney
Media specialist: Louise Murphy
PR and communications manager: Seamus Clancy

Creative Studio: Grey London 

President and chief creative officer: Laura Jordan Bambach
Creatives: Gavin Kellet, David Hillyard
Strategic planners: Lee Barber, Gil Caldwell-Dunn
Business lead: Agi Varanyi
Business director: Tamsine Foggin
Account director: Becky Devereux Pile
Account manager: Alice Ashwell
Producers: Michelle Kasper Stacey Kell
Agency assistant producer: Roberta Fox & India Smith
Designers: Tyrone Zall, Adam Carter

Media Company: Carat

Client director: James Morgan
Digital planning manager: Isabella Elesinnla
Presto – Senior account manager: Erica Hungerford
Production company: Town Productions (Hogarth)
Producer: Rosa Junkovic
Executive Producer: Callum Johnson
Director:  Paul Gay (Dark Energy)
D.O.P. Ryan Kernaghan
Production design: Smile Productions Barcelona
Post producer: Rosa Junkovic
Editor:  Michele Difrancesco
Colourist: Ben Rogers (Grammercy Park Studios)
Executive post producer: Annika Gustavsson (Grammercy Park Studios)
VFX artist: Steve Miller (Grammercy Park Studios)
Composer: Liam Conwell (Town Productions)
Sound engineer: Toby Griffin (Grammercy Park Studios)
Post sound producer: Annika Gustavsson (Grammercy Park Studios)

Please login with linkedin to comment

Football Grey London Pringles

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]