Pringles has unveiled a new campaign by Grey London in time for footy season by promoting the importance of play.
The timely campaign, ‘Keeping Football Fun’, shows a football team having fun with their Pringles: we see players making unexpected use of the snack and its packaging as they train and prepare for their matches.
Comprised of multiple assets, including TVC, social films, gifs, static images, OOH and stickers. All are designed to remind people how fun football is by showing how Pringles can enhance the football viewing experience.
Rui Frias, European senior brand manager at Pringles, said: “We’re really excited for the summer of football
and to elevate the experience with our exciting assets and, of course with some Pringles too.”
“Not only are our assets impactful and fun, but they will also target people at the right time with the right message. We can’t wait to see the reaction from our fans as they cheer on their teams.”
Laura Jordan Bambach, president and CCO UK at Grey, said: “As we were all disappointed by 2020, it’s good to get the football season back and to be reminded of the importance of the game and how fun it is to watch, even if the conditions are not the same.”
The campaign will run across Europe in 24 national markets – primarily on TV and VOD, before having a social roll out from June.
Client: Pringles
Marketing manager: Stephanie Thys
Marketing manager: Aisling O’Hara
Senior brand manager: Rui Frias
Marketing operations: Manager Fergus Brady
Senior marketing operations executive: Tony Colleran
Senior digital manager: Roisin Devine
Digital marketing specialist: Stephen McSweeney
Media specialist: Louise Murphy
PR and communications manager: Seamus Clancy
Creative Studio: Grey London
President and chief creative officer: Laura Jordan Bambach
Creatives: Gavin Kellet, David Hillyard
Strategic planners: Lee Barber, Gil Caldwell-Dunn
Business lead: Agi Varanyi
Business director: Tamsine Foggin
Account director: Becky Devereux Pile
Account manager: Alice Ashwell
Producers: Michelle Kasper Stacey Kell
Agency assistant producer: Roberta Fox & India Smith
Designers: Tyrone Zall, Adam Carter
Media Company: Carat
Client director: James Morgan
Digital planning manager: Isabella Elesinnla
Presto – Senior account manager: Erica Hungerford
Production company: Town Productions (Hogarth)
Producer: Rosa Junkovic
Executive Producer: Callum Johnson
Director: Paul Gay (Dark Energy)
D.O.P. Ryan Kernaghan
Production design: Smile Productions Barcelona
Post producer: Rosa Junkovic
Editor: Michele Difrancesco
Colourist: Ben Rogers (Grammercy Park Studios)
Executive post producer: Annika Gustavsson (Grammercy Park Studios)
VFX artist: Steve Miller (Grammercy Park Studios)
Composer: Liam Conwell (Town Productions)
Sound engineer: Toby Griffin (Grammercy Park Studios)
Post sound producer: Annika Gustavsson (Grammercy Park Studios)
