B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Principle Media Group Wins Swinburne University Of Technology Media Planning & Buying
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Principle Media Group Wins Swinburne University Of Technology Media Planning & Buying
Advertising

Principle Media Group Wins Swinburne University Of Technology Media Planning & Buying

Staff Writers
Published on: 31st July 2024 at 10:14 AM
Staff Writers
Share
2 Min Read
Principle Media Group's MD Peter Toone.
SHARE

Swinburne University of Technology has appointed Principle Media Group (PMG) as its sole supplier of media planning and buying services for the next three years.

PMG was chosen following a comprehensive process to enhance Swinburne’s media strategies and delivering value-driven outcomes.

Swinburne’s chief marketing officer Carolyn Bendall says choosing PMG as the university’s media partner aligns to Swinburne’s commitment to innovation and excellence in education.

“We are impressed by PMG’s strategic approach and their understanding of our distinctive brand promise to create the next gen now, and overall vision for Swinburne to bring people and technology together to build a better world. We look forward to working closely to leverage cutting edge digital and data-driven capabilities, elevate our media campaigns and enhance our visibility in the market,” Bendall said.

PMG is an esteemed independent agency renowned for its innovative approach and strategic expertise and will collaborate closely with Swinburne to integrate offline and online media channels, including search, and paid social. This partnership is designed to navigate the complexities of the modern learner journey in a rapidly evolving media ecosystem.

“We feel enormously privileged in partnering with Swinburne University of Technology as they continue to push the boundaries of technology, innovation and entrepreneurship in further education,” PMG’s managing director Peter Toone said.

“Navigating this complex learner journey in an ever-changing media landscape is an incredibly exciting prospect, and one we feel well prepared for. We can’t wait to get started with the team.”

The announcement follows Swinburne’s long relationship with Initiative Media, who had managed Swinburne’s media planning and buying since 2015.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Swinburne University of Technology
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Pia Whitesell Signs On As Ambassador As OLAY Unveils New ‘Hello Better Me’ Campaign
15/07/2025
Justin Randles.
TV, Radio, OOH & Publishing Cut Recruitment Activity & Junior Hiring Trend Shows Signs Of Slowing
15/07/2025
QBD Books Named Official Books Partner For 2025 MS Readathon
15/07/2025
New Study Reveals Marketers Want More With Less In FY26 But Data, AI Concerns Could Cause Headaches
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?