Branding design agency Principals has created a new brand identity for Australian Energy Foundation.
The not-for-profit organisation, formerly known as Moreland Energy Foundation Limited (MEFL), approached Principals to create a new look following the development of a new strategic plan and change of name.
MEFL was established in 2000 by Victoria’s Moreland City Council after the privatisation of the state’s electricity industry.
The foundation’s initial purpose was to reduce greenhouse gas emissions within the Moreland community but the vision has since evolved to leading climate change and energy initiatives across the nation resulting in the change of positioning.
While the heart of the Moreland brand was tied to its Melbourne roots, the new brand needed to open the door to further partnerships with federal, state and territory governments, organisations and institutions.
Following consultation with the foundation, Principals created a bold, smart and approachable identity which speaks to the openness and unity of the organisation.
Visually, the logo is symbolic of an energy burst representing meaningful change. Sun rays link to the new horizons the organisation will reach as it works relentlessly towards the future.
Australian Energy Foundation chief executive officer, Alison Rowe said: “We are thrilled with the new brand identity which cleverly brings to life the foundation’s refreshed positioning.
“This new look will help us to accelerate our vision of an equitable zero carbon society on a national stage.”
Principals group strategy director, Tim Riches said: “It’s been a pleasure working with the Australian Energy Foundation team on a significant and inspiring cause.
“Our aim was to capture the foundation’s drive to empower communities to take action on energy and climate, and we hope this brand will help them to amplify the impact nationally with a sense of optimism and momentum.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]