Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio.
The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, with further plans to expand globally later in the year.
Having launched online in Australia in 2010, Princess Polly has grown substantially and taken the independent fashion industry by storm to become a favourite among fashion-forward Aussies. Much of the success has been driven by the unique no photoshop policy, extensive range of popular brands, ethical & sustainable standards, and fierce competitiveness.
Commenting on the appointment, Jaywing’s Managing Director Tom Geekie said: ‘’Amidst all the COVID-19 chaos it is very pleasing to see this kind of Australian success story and we are thrilled to take on such a thriving brand as Princess Polly.”
The win expands Jaywing’s portfolio of over 20 global eCommerce clients, including Royal Doulton, Waterford Crystal, Wedgwood, Billabong and Quiksilver to name a few.
“We have a proven track record with eCommerce clients and our recent wins in competitive markets like Princess Polly’s, reflect our speciality in managing large accounts and a deep understanding of SEO. We understand Princess Polly’s fast-growing business in a competitive space, and we’re looking forward to driving the brand’s online success”
Kim Zorn, Princess Polly’s Digital Marketing Manager said: “Jaywing’s efforts in understanding our brand and needs and their experience with Shopify were a key part of our decision to bring them on board as our digital partner for this expansion. We chose Jaywing because of their expertise in data-driven attribution and their experience with eCommerce clients. We’re looking forward to growing our online presence in Australia and the US with their help.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]