The Public Relations Institute of Australia (PRIA) announced last week its collaboration with Innovation and Business Skills Australia (IBSA), as a first step to securing a suite of Australian Qualifications for the Communication and Public Relations profession.
“PRIA spent the past 18 months consulting widely with our members, communication educators and representatives of the HR profession, to establish a clear set of skills and competencies required of current future PR professionals,” said Graham Le Roux, general manager PRIA.
“Over the past decade our industry has reformed from an enabling function that sits on the edge of the org chart to a position of critical authority, having earned its place at the executive table. Now, we need to ensure that our education and training framework is mapped to the skillset that can deliver on the productivity, innovation and performance expectations.”
The PRIA is leading a significant program of reform to prepare current and future communication professionals for the rapidly expanding skills they will require throughout their careers.
The partnership with IBSA is a significant component of the reform program, which will also include:
- strengthening PRIA’s alignment with Australia’s accredited public relations and communication universities;
- the upcoming launch of the PRIA Professional Framework for public relations and communication professionals, and a complementary professional development program.
“Our partnership with IBSA is in its initial scoping phase, to determine the breadth of the skills required for a suite of dedicated Communication and Public Relations qualifications. We look forward to these qualifications strongly informing all education and training courses for communication and public relations.”
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]