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B&T > Media > PRIA Launches First Industry-Specific Job Board
Media

PRIA Launches First Industry-Specific Job Board

Neil OSullivan MPRIA 2
Published on: 1st April 2015 at 10:33 AM
Neil OSullivan MPRIA 2
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The Public Relations Institute of Australia (PRIA) has collaborated with JobTarget to launch PR Central, the first online bespoke job board that specialises in public relations and communication jobs in Australia.

PR Central went live yesterday as a hub for all industry vacancies, giving candidates the ability to post an anonymous resume and create new job alerts, as a way of announcing their availability in the marketplace.

Employers can post a job, internship or freelance advert, or browse the resume bank to find the right candidate. Organisations can also post tenders to a refined audience, which includes access to Australia’s 100-plus leading consultancies and the wider PR market.

Leila Henderson, PRIA South Australian president said, “PR Central offers a range of project-based, part-time and full-time positions, which will give greater flexibility and opportunity to those looking to get back into the workforce.”

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PRIA national president Mike Watson said that PR Central addresses a number of key areas currently affecting membership.

“Our regional members have requested more support in non-metropolitan areas, and PR Central is just the start of that ongoing support,” Watson said. “We are a national body, and it doesn’t matter if you are part of our many councils across the country, or a professional communicator based in Sydney, Mildura, Broome or Alice Springs, we are finding solutions to support our members.”

Birgit Schonafinger, director of Fishbowl PR, who beta-tested the site, said the job board would be a great resource for consultancies.

“Consultancies often look for freelance help from the many sole operators out there,” Schonafinger said. “It’s a great way to offer work that can be carried out remotely to a qualified pool of providers.”

Watson said the decision to collaborate with JobTarget was an easy one.

“To establish the new facility, PRIA collaborated with JobTarget, a world leader in the provision of job boards, with 1,300 associations already using the product,” he said.

“After reviewing the data behind other associations using the product, referencing the influence it has had in countries like the USA and on other industries here at home, it was important to introduce the product to the Australian PR market. This is a finely targeted recruitment tool compared to commercial providers such as SEEK, and the return on investment is clear.”

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By Neil OSullivan MPRIA 2
PR is notorious for not PR'ing itself, so let me tell you my story and why I'm passionate about communicating stories and impacting social change. My journey started off - like most - with an internship where I was able to move internally into a permanent role. After four fantastic years working to enhance the lives of people with an intellectual disability, I made the best decision of my life to come to Australia.Since then I have in some amazing brand cultures; Special Olympics Australia, Oxfam Australia, and the Public Relations Institute of Australia. Leading marketing and communications activities is all about storytelling, and delivering your message through dynamic strategies to achieve strategic outcomes. My marcomms skills have transferred across various industries; sport, NFP, NGO, PR, industry bodies and membership organisations. What are my USPs? • Exemplary knowledge of social; strategy, customer engagement, brand storytelling, personas, advertising, marketing and events; • Direct management in social; community management, monitoring, social listening, content calendars, content creation (using tools like Piktochart and Hootsuite) monitoring posts and preparing analytical reports. • Managed multiple small and medium sized teams as well as various national volunteer councils and committees. Wealth of experience on variety of boards; • Marcomms expertise; copywriting, blogging, press coverage, media relations, social, video production, website management, CRM system management, EDMs and freelance ghost-writing; • Come with a creative eye with experience across creative design; • A strategic thinker, with experience as a 2IC role; and • History of continual professional development across social, content, leadership, strategic and media relations. ★ Additional specialties: internal/external communications, sponsorship and relationship management, thought leadership, stakeholder and community engagement, budget and issue/crisis management. ★

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