PPR has recruited  digital and creative strategist Cameron Thorburn (main photo) to head the agency’s integrated offering across Australia and New Zealand.

Thorburn will build on PPR’s existing creative and digital work as well as create new opportunities to offer fully integrated communications campaigns for current and new brands. PPR clients include Woolworths, Emirates, Subway, and Colgate.

He joins PPR from his role as head of digital and creative for Weber Shandwick, Creation and Golin Australia.Thorburn has built a portfolio of successful integrated campaigns for global brands including Accor, Adidas, Facebook, Nespresso and Mastercard. He has a track record creating and building digital and creative teams and has led digital strategy and innovation and grown creative capabilities across digital, strategy, brand, social, content, paid, measurement and production.

His leadership has been recognised in numerous PR industry awards, including winning the PRIA National Digital and Social Campaign of the year in 2015, PR Week Asia Awards – Best Use of Digital Silver 2016 and BEfest Awards – Best Branded Publication 2016 and Global IPRA Golden World Awards – Publications Winner 2017.

Previously, Thorburn was director digital at DDB Remedy, supporting the diverse needs of healthcare and lifestyle clients, including advertising, digital and medical education for specialty, primary care, nursing, pharmacy and consumers. 

Thorburn said of his appointment: “I’m really excited to be joining an agency that is witnessing real momentum. PPR’s client roster is one of the best in the industry and the investment it is making in insights, digital and content to build an integrated creative agency makes it an incredibly exciting time to join the agency.”

Michael Pooley, PPR ANZ CEO, said: “To have one of Australia’s leading digital and creative specialists join PPR was a priority for me when I took on the CEO role last year. 

“Clients need an integrated approach from their PR agency partner with the ability to develop a strong creative platform that can be seamlessly deployed across a broad mix of earned, paid and owned channels. Cameron will be instrumental in working with our teams across ANZ to achieve this.”