Porsche Refutes Print Is Dead By Creating Hologram Print Ad

Porsche Refutes Print Is Dead By Creating Hologram Print Ad
SHARE
THIS



Rather than umming and ahhing whether print is dead, luxury car brand Porsche has brought print and digital together to create a hologram ad in the latest Fast Company print magazine.

The actual print ad provides the reader with a small piece of plastic to bend into shape over an iPad.

The hologram is then penetrated through the iPad into the plastic. It has a very Star-Wars-vibe about it.

Check it out below.

Per US publication AdWeek, Porsche collaborated with ad agency Cramer-Krasselt, with the car company running the ad across 50,000 copies of Fast Company’s April issue.

“At the core of the brand is fascination. That’s what every Porsche created was designed to inspire,” Marshall Ross, chief creative officer at Cramer-Krasselt, told Adweek.

“This [hologram ad] was designed to create the same thing. We want the audience to leave with a feeling of intrigue and curiosity

“We try to build share-value somewhere into every campaign. Porsche is outspent by pretty much all its competition. So work that gets shared—by fans, by loyalists and, yes, by the media—is invaluable to us, and an important measure of our success.”

Credits (via AdWeek):

CREDITS
Client: Porsche
Product: 911
Project: Hologram print and video
Agency: Cramer-Krasselt, Chicago
Chief Creative Officer: Marshall Ross
Group Creative Directors: Ned Brown, Bill Dow
Creative Director: Rick Standley
Senior Art Director: Brian Steinseifer
Art Director: John McKenzie
Copywriter: John Doessel
Executive Producer: Scott McBurnie
Print Production: Sharon Potter, Rene Camadeca
Group Account Director: Chris Hanley
Strategic Planning: Sarah Stahurski, Cara MacLean
Account Management: Julie Richardson, Christina Clark

Production House: Bent Image Lab
Executive Producer: Derrick Huang
Producer: Paul Diener
Director: Chase Massingill
Sound Designer: Drew Skinner
3-D Lead: Mike Senften
Design, Animation: Toros Kose
Compositing, Animation: Jeff Billon
Additional 3-D, Animation: Krysztof Pianko
Printer: Printing Arts

Please login with linkedin to comment

Advertising Standards Bureau click pr hologram porsche hologram ad

Latest News

UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk
  • Media

UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk

The annual Big Clash industry cricket tournament, organised by the industry’s social purpose organisation UnLtd, has raised over $160,000 for children and young people at risk. The highly competitive tournament saw the different corners of the industry battle it out on the ovals in Sydney, Melbourne, and Perth during February and March. Since its launch […]

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.