Pontoon Property Agency Announces Launch To Market
Property marketer Shane Stewart and his business partner Saxon Lyne, managing director of existing creative brand agency Pontoon 8, have officially launched their targeted property marketing agency, Pontoon Property, to the Australian market.
The new agency will focus on partnering with real estate agencies, developers and landlords to provide fully-integrated creative solutions for property projects.
Stewart (featured image, left) will take on the joint managing director role alongside Lyne (featured image, right) at Pontoon Property after holding senior marketing positions at international real estate firms Knight Frank and Colliers International.
Based in Manly on Sydney’s Northern Beaches, Pontoon Property is a new breed of creative agency purely focusing on the property marketing space.
Lyne said the property space is unique and not without complexity.
He commented: “The growing strength of our Pontoon 8 business, which has eight creative staff, has seen us appointed to an increasing number of property clients looking for a trusted and experienced creative partner who can deliver on brief, on budget and on time.
“Our involvement with the AU$130 million repositioning and rebranding of North Sydney’s NorthPoint Tower by Cromwell Property Group resulted in its recent 50 per cent sale for AU$300 million – becoming Sydney’s largest metropolitan transaction of 2018.
“We look forward to delivering more strategic campaigns, direction and creativity in this space to give landlords, developers and real estate agencies a competitive approach to property marketing.”
Stewart said the property industry is niche and every campaign is different – a one-size-fits-all approach does not work.
He added: “Working in-house across many varied marketing campaigns, I saw an opportunity in the market for creative solutions that deliver a high level of expertise, insight and industry knowledge.
“Being purely focused on the property market means our business model can adapt to market conditions, allowing us to be agile in our approach and work on varying sizes of property campaigns.”
Stewart has worked alongside various agencies in his in-house roles working on key projects such as Forestway Shopping Centre on Sydney’s Northern Beaches, Mid-City Centre and 52 Goulburn Street in the CBD, Eclipse Tower in Parramatta, Brisbane Quarter at 300 George Street in Brisbane, and more.
Lyne said: “Leveraging Shane’s experience in the property industry, and following the fantastic growth Pontoon 8 has already experienced – it was a no-brainer for us to progress to the next step in our future together.”
Pontoon Property has ongoing experience with clients including Knight Frank, Colliers International, Brookfield, Centuria Capital, Altis Property Partners and Cromwell Property Group.
Latest News
10 Unveils Cast For Celebrity MasterChef
Australia’s most iconic kitchen will be bursting with an array of famous faces when 10 of the nation’s most loved celebrities test out their home cooking skills in the MasterChef kitchen. Acclaimed Aussie actors, Rebecca Gibney and Matt Le Nevez will compete for the title of Celebrity MasterChef Australia 2021. They have warmed our hearts […]
Hansen Yuncken Appoints Icon Agency To Lead National Comms
Aussie construction company Hansen Yuncken has engaged Icon Agency to boost its public relations and communications capabilities nationwide. The new partnership aims to bolster Hansen Yuncken’s corporate profile and raise awareness of its iconic, innovative and sustainable projects across the country. Icon Agency’s managing director, Joanne Painter, said: “Hansen Yuncken is an Australian construction industry […]
Ben Roberts-Smith Hired a Private Investigator and Used Burner Phones, Court Hears
The Ben Roberts-Smith defamation case is doing a brilliant job of remaining newsworthy. In the last two days, Roberts-Smith has admitted he hired a private investigator and used burner phones. According to The Guardian, Roberts Smith said in court that he hired a private investigator and commissioned the PI to check his alleged mistress was […]
Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
Pedestrian Group Unveils Refinery29 Team Ahead Of ANZ Launch
Refinery29 releases press photo of launch team which, if it were a "who's tallest?" competition, would be a dead heat.
GoDaddy Wins Gold As Official Partner For Australian Olympic Team
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
French Star Removes Heineken Bottle At Press Conference A Day After Ronaldo’s $5.2B Coke Stunt
Soccer star removes zero-alcohol beer from press conference. For religious reasons, not because it tastes like shit.
Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
Broadsheet Media Appoints Emma Joyce National Assistant Editor
Following recent internal promotions within the editorial team, independent publisher Broadsheet Media has announced the appointment of Emma Joyce in the newly created position of National Assistant Editor. Joyce’s hire will allow Broadsheet to further strengthen its position as Australia’s leading cultural publication. Joyce has more than 10 years experience working in arts and lifestyle […]
Deloitte Digital Wins Round One Of Siren Awards For Suzuki Ad
Round one of the Siren Awards has been run & won with Deloitte Digital taking home the trophy & leftover sausage rolls.
Desert Island Discs, David Attenborough And More BBC Content To Be Hosted On LiSTNR
After announcing a collaboration with Apple Podcasts Subscriptions, SCA has shared that podcast publishing app LiSTNR will be partnering with BBC. The partnership will see the BBC’s most popular titles and content by globally known personalities available on LiSTNR from 23 June 2021. The partnership is also the first time the majority of the BBC […]
The “World’s Worst Football Team” Stars In Witty Work For Online Sports Betting Co
Brazilian football team Ibis Sport Club has achieved cultish status in the country and probably not for the reason you’d expect in the soccer-mad nation. That’s because Ibis has been lumbered with the rather unflattering title of the world’s worst football team. Apparently it all goes back 40 years when, during a period from 1980-1984, […]
DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Wednesday TV Wrap: Hard Quiz Beats Travel Guides For Entertainment Lead But Nine Wins The Night
Cold weather having little impact on TV viewer numbers. Same can't be said for the sale of Kmart's flannelette pyjamas.
Carat Melbourne Wins General Motors Specialty Vehicles’ Media, Makes Two Senior Appointments
Carat snares media for the iconic American truck brand. Thankfully, stops short of staff boot scooting competition.
Boris Johnson Tweets Criticism Of Anti-Lockdown Protestors Who Chased And Harrassed BBC Journalist
B&T would never tolerate abuse of journalists & that's despite receiving "you suck" emails from our own readers daily.
Seven Reveals Revenues Up 45% In Q4
Seven West Media has revealed trading conditions in the fourth quarter of FY21 have been positive, with a strong rebound in advertising revenue compared to last year. Seven’s advertising revenue including BVOD is estimated to grow more than 45 per cent in the quarter. Early indications suggest ongoing positive momentum into the September quarter. The […]
marie claire Asks Australia’s Leading Advertising Agencies To Talk About Consent
With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]
Envisioning The Future Of Targeted Advertising: Where Do We Go From Here?
Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]
Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal Partners With Welcome To Country
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
The Brag Media Refreshes Look For Three Titles, Makes Two Hires
The Brag Media has given its mastheads a spruce and a spring clean. One staffer even suffering a dust mite allergy.
Christiano Ronaldo Removes Coke Bottles From Presser, Stings The Brand $5.2 Billion In Marketing
To be fair to Coke, it's like water just with biphenol-A, phosphoric acid, aspartame, sucralose & acesulfame potassium.
ABC Radio Host Jon Faine Calls Out Peter Dutton For Constantly Trying To Sue Him
You'd be right in thinking the government's relationship with the ABC was starting to resemble an episode of MAFS.
WPP’s Comms Man Toby Hemmings Departs After Just Nine Months In The Role
WPP's local newsagent raking it in on leaving cards as yet another high-profile staffer heads for the exits.
Two-Thirds Of Vehicle Owners Fear They Won’t Have Transportation Flexibility In The Future
R/GA unveils its 'Future of Mobility Report'. Once again, no signs of flying cars, jet packs or teleporting.
Underwear Subscription Brand Knobby Shares Loyal Customers’ Stories In New Campaign
Here's some important underpants news if the state of your own Y-fronts or knickers have forced you into celibacy.
Digital Marketing Agency Whitehat Debuts New Website
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Thrive Homes Targets Broad Audience In The Property Market With ‘Clever Choice’ Campaign
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
