Sydney-based independent, PR and Earned Creative agency, Poem, has announced it will continue to lead earned and influencer channels after winning a competitive pitch to retain the NSW Government’s Place Management NSW account for The Rocks and Darling Harbour.
With the retained relationship beginning in 2017, Poem will continue to evolve its ongoing earned communications strategy for the next two years, driving Sydneysider visitation to the precincts with a focus on Sydney families, millennials and CBD workers.
Kylie Doulman, Director of Precinct Activation and Customer Experience at Place Management NSW said: “We are excited to see how our plans for The Rocks and Darling Harbour evolve with Poem’s ongoing counsel and expertise. We’ve come a long way together in the last three years in helping to change perceptions of The Rocks and Darling Harbour. It’s a particularly challenging climate for the travel and hospitality industries right now, so we appreciate having agency partners that can be flexible, proactive and above all drive effective comms for our retailers.”
Rob Lowe, Poem Co-Founder and Managing Director said: “We really value the relationship we have with the team at Place Management as well as the relationships we’ve developed with retailers in each of the respective precincts. We’ve really seen a shift in the last three years in Sydneysiders moving back to these areas, so our focus is to keep building on this momentum and reignite local love by earning a place in people’s lives.”
The NSW Government Place Management will remain amongst Poem’s other clients including Sony Interactive Entertainment Australia (PlayStation), Blackmores, Audika, Beats by Dre, icebreaker, Life Health Foods, Krispy Kreme, Withings, Seedlip and Shopback.
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