Sydney martech firm Playground XYZ – B&T’s 2017 marketing tech firm of the year – has been awarded eighth place in the 2019 Australian Deloitte Fast 50 Technology Company awards with growth of 678 per cent – the highest ranking for any marketing or advertising tech business.
The company who started in November 2015 have undergone a rapid expansion into overseas markets such as the United Kingdom, Singapore and the United States which has fuelled the growth.
The result comes off the back of the recent launch of the company’s Attention Intelligence Platform which enables brands and agencies to deploy next generation mobile ads. The tech uses machine learning fuelled by real eye gaze data from an opt in panel to maximise the time users spend with the creative.
CEO of Playground XYZ Rob Hall (main photo) said: “We strive to constantly stay ahead of the pack and deliver exceptional value to our clients. Results like this are a nice yardstick to know we’re on the right track”.