PLAYGROUND XYZ Make Mobile Ads Great Again with New ‘Border Control’ Format

PLAYGROUND XYZ Make Mobile Ads Great Again with New ‘Border Control’ Format

Sydney-based creative ad tech company PLAYGROUND XYZ, who use its proprietary platform to author innovative new types of mobile ad formats, today launch a new format called Border Control.

In what they claim is a worldwide first, the ad format builds a ‘virtual wall’ around the ad, helping advertisers stay clear of certain content.

Rob Hall Playground XYZ

 

Said Rob Hall CEO (above) of PLAYGROUND XYZ: “Advertisers and users alike need to protect their interests. We thought building a visual wall around content that may be upsetting or ‘non-desirable’ would certainly strike a chord with the masses.”

Screen Shot 2016-11-10 at 9.24.52 am

The ad scans the page for a range of keywords and then applies a visual technique to cover them up.

The ad is developed in sync with the company’s plans to launch in the US.

“Critics will say it’s exclusionist but we have to start somewhere. We just wanted a big ad that could make mobile advertising great again,” Hall said.




Please login with linkedin to comment

einsights Rob Hall samantha maiden

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]