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Reading: PLAYGROUND XYZ Make Mobile Ads Great Again with New ‘Border Control’ Format
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B&T > Technology > PLAYGROUND XYZ Make Mobile Ads Great Again with New ‘Border Control’ Format
Technology

PLAYGROUND XYZ Make Mobile Ads Great Again with New ‘Border Control’ Format

Staff Writers
Published on: 10th November 2016 at 9:28 AM
Staff Writers
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Sydney-based creative ad tech company PLAYGROUND XYZ, who use its proprietary platform to author innovative new types of mobile ad formats, today launch a new format called Border Control.

In what they claim is a worldwide first, the ad format builds a ‘virtual wall’ around the ad, helping advertisers stay clear of certain content.

Rob Hall Playground XYZ

 

Said Rob Hall CEO (above) of PLAYGROUND XYZ: “Advertisers and users alike need to protect their interests. We thought building a visual wall around content that may be upsetting or ‘non-desirable’ would certainly strike a chord with the masses.”

Screen Shot 2016-11-10 at 9.24.52 am

The ad scans the page for a range of keywords and then applies a visual technique to cover them up.

The ad is developed in sync with the company’s plans to launch in the US.

“Critics will say it’s exclusionist but we have to start somewhere. We just wanted a big ad that could make mobile advertising great again,” Hall said.

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TAGGED: einsights, Rob Hall, samantha maiden
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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