PLAYGROUND XYZ Make Mobile Ads Great Again with New ‘Border Control’ Format

PLAYGROUND XYZ Make Mobile Ads Great Again with New ‘Border Control’ Format
SHARE
THIS



Sydney-based creative ad tech company PLAYGROUND XYZ, who use its proprietary platform to author innovative new types of mobile ad formats, today launch a new format called Border Control.

In what they claim is a worldwide first, the ad format builds a ‘virtual wall’ around the ad, helping advertisers stay clear of certain content.

Rob Hall Playground XYZ

 

Said Rob Hall CEO (above) of PLAYGROUND XYZ: “Advertisers and users alike need to protect their interests. We thought building a visual wall around content that may be upsetting or ‘non-desirable’ would certainly strike a chord with the masses.”

Screen Shot 2016-11-10 at 9.24.52 am

The ad scans the page for a range of keywords and then applies a visual technique to cover them up.

The ad is developed in sync with the company’s plans to launch in the US.

“Critics will say it’s exclusionist but we have to start somewhere. We just wanted a big ad that could make mobile advertising great again,” Hall said.

Please login with linkedin to comment

einsights Rob Hall samantha maiden

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.