B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Planet’s Biggest Drug Companies Merge To Create “Advertising Behemoth”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Planet’s Biggest Drug Companies Merge To Create “Advertising Behemoth”
Marketing

Planet’s Biggest Drug Companies Merge To Create “Advertising Behemoth”

Staff Writers
Published on: 24th November 2015 at 11:25 AM
Staff Writers
Share
2 Min Read
SHARE

Drug companies Pfizer (manufacturers of Viagra) have announced plans to merge with competitor Allergan (manufacturer of Botox) and form the world’s biggest drug company worth an estimated $US160 billion ($A222 billion).

The Wall Street Journal has reported the merger would create an “advertising behemoth”. How the merger will play out in Australia is not clear although both are major players in the local market.

Pfizer is already one of the biggest advertisers in the US (presently ranked seventh) and spends a reported $US1.4 billion annually in that country alone.

Many believe that the merger is simply about tax-minimisation. The deal will see the much larger US-based Pfizer move its head office to the tax-friendlier Allergan HQ in Ireland. It has been reported that Pfizer’s tax rate will fall from about 35 per cent to only 12.5 per cent in the move across the Atlantic

“The proposed combination of Pfizer and Allergan will create a leading global pharmaceutical company with the strength to research, discover and deliver more medicines and therapies to more people around the world,” said Ian Read, chairman and CEO of Pfizer, in a statement.

The combined companies will produce brands like Celebrex (arthritis), Viagra, Botox and Juvéderm (anti-wrinkle) and generate roughly $US63 billion in sales.

However, not everyone’s happy about Pfizer pulling out of the US – and taking a stack of tax dollars with it.

The deal has reportedly enraged the Democrat side of politics in the US. Presidential hopeful Hillary Clinton said the deal will leave American taxpayers “holding the bag” and would look at measures to prevent other companies doing something similar. While other Democrats are pressuring the Obama administration to block the deal.

It is unclear if the pending merger will reduce the price of both company’s products, however.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Amazon Prime, Two Good Co
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?