Pinterest Share Their Top Valentine’s Day Insights

Romantic couple watching movies in home theater
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Pinterest Explain how Brands can capitalize on the most romantic day of the year.

Pinterest said that this year, users are still planning on celebrating Valentine’s Day, but are more interested in date ideas at home rather than the traditional (and, some may say, cliché ) romantic dinner.

Searches for ‘date ideas at home’ have increased among all users, and doubled among Gen Z users (those Pinterest counts in the 18-24 market).

9 out of 10 Pinterest users rely on the app to make purchasing decisions, so  brands can help them make their ideas a reality. Here are some insights from Pinterest about how brands can reach consumers this February 14th:

Home Decor

Brands can help Pinterest users plan a fun date night at home with a little bit of imagination. Flowers and party companies can inspire people to decorate their own “romantic room surprise 36xby creating Carousel Pins with different products displayed such as balloons, flower petals or garlands.

Home decor brands can provide tips to organize an “Indoor picnic date 2x” or aMovie date night at home 2x” by creating Collection Pins to showcase all the necessary equipment such as blankets, sofa and floor cushions, glasses and light tableware.

Food

Valentine’s day themed food and drinks are always popular among Pinterest users, but this year, themed baking has become a Gen Z favourite with searches increasing by 8.5x for “Valentines baking”.

Food and beverage companies can give ideas to aspiring bakers by creating fun video ads of Valentine’s Day recipes, notably with strawberries, which are one of the most searched ingredients for this holiday (Valentines strawberries ideas 30x).

Beauty

Beauty and retail brands have the opportunity to guide Pinterest users to find the perfect nails and make-up look for Valentine’s  Day.

Pinterest users are particularly searching for “Valentines nail art design” which have increased by 15x, giving an opportunity for nail care brands to share products and fun designs ideas for these creative nail arts.

Gifts

Consumers come to Pinterest with commercial intent, and for Valentine’s Day, they are looking for gift ideas for their loved one(s) but also to treat themselves. This year, jewellery remains a popular option, especially “black bead necklace” and “pearl necklace design” for which searches have respectively increased by 84x and 106x on Pinterest.

Jewellery and retail companies can easily upload their product feed on Pinterest and create Product Pins mentioning the price and availability, two key insights to inform a purchase decision. Ahead of Valentine’s Day, they can specifically promote their black bead and pearl items in order to reach Pinners searching for these products but who are still undecided.

All of  Pinterest’s Valentine’s day trends are calculated by comparing the two week period of 12/18/20 – 1/10/21 to the same time frame the prior year. Pinterest’s top insights for 2021 as a whole can be found here.

 

Please login with linkedin to comment

Pinterest valentine's day

Latest News

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
  • Marketing

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising

In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]

by B&T Magazine

B&T Magazine
Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
  • Media

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
  • Campaigns

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home

Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]

Introducing The Zavy Social Scoreboard
  • Media

Introducing The Zavy Social Scoreboard

Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.   What does this have to do […]

Partner Content

by B&T Magazine

B&T Magazine