Pinterest Named Principal Sponsor For Cannes In Cairns

Pinterest Named Principal Sponsor For Cannes In Cairns

The Misfits (publisher of B&T) is proud to announce Pinterest as principal sponsor for the inaugural Cannes in Cairns festival.

Needing no introduction, Pinterest, the visual inspiration platform, attracts more than 475 million people every month around the world who are looking for ideas to plan their future and decide what they will do and buy next.

Having signed on as Cannes in Cairns principal sponsor, Pinterest will be joining the best and brightest minds in advertising, media and marketing to escape the winter chill and attend the best damn event any landlocked Aussie can get to in 2021.

Pinterest’s business marketing lead for Australia and New Zealand, Ara Ko, said: “Pinterest is a positive environment where brands have the potential to engage with consumers when they are early in their decision-making journey.

“On Pinterest, brands can help Aussies determine their future projects, inspire them and influence their next purchase decision.

“We’re thrilled to partner with B&T to bring this inspiration to life at the Cannes in Cairns festival for our industry.

“Over the past year, Pinterest has accelerated the growth of the ANZ team to support brands, creatives and agencies locally, so it’s our way to say hello and celebrate with the industry, in person.”

Pinterest’s sales lead for Australia and New Zealand, Sam Christou, added: “Pinterest’s mission to bring everyone the inspiration to create a life they love has never been more meaningful than over the past year, as hundreds of millions of people turned to the platform to find answers to the challenges we were all facing in day to day life, and still are.

Similarly, we are proud to be able to support B&T’s Cannes in Cairns as the industry takes the time and opportunity to come together to learn, discover and be inspired.”

David Hovenden, CEO of The Misfits and editor-in-chief at B&T, said: “I’m absolutely delighted to welcome Pinterest as our foundational sponsor.

“This event has been a leap of faith and with the stroke of a pen, Pinterest has turned it into the reality of what we hope will be the must-attend event in the industry this year and beyond!”

The Misfits are madly pulling together a winning schedule of speakers, activations and experiences to expand your mind and warm your heart as you escape the winter chills in Australia’s foremost tropical playground.

And, if you don’t like the heat, fear not! The event is being held from Wednesday 4 August to Friday 6 August – the time of year that Cairns enjoys a remarkable average temperature of 25 degrees Celsius, which is about as Goldilocks as you can get.

Enjoy a legitimate, tax-deductible experience by securing your tickets HERE.

And a special thanks to our other early bird sponsors Acast (the largest global podcast company, providing the best podcast hosting, analytics and ads, and helping thousands of podcasters grow their audience and revenue), AKQA (an ideas and innovation company that exists to create the future for its clients) and Convenience Advertising Bathroom Media, a national digital and static display network.

Be sure to watch this space, as we will soon be announcing our first round of speakers for Cannes in Cairns, along with activities and more wonderful sponsors.




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