21 June, 2022

Pinterest Does Cannes Lions Differently With Idea Pin Studio And A Futuristic Beauty Parlour

By B&T Magazine

Pinterest is building a different kind of place on the internet, where people can be inspired for their life’s projects in a positive and inclusive environment, and this year, visitors can expect the same from its 2022 Cannes Lions line-up.

Pinterest has made intentional plans in its programming at Cannes to focus on things people can actually try and do as a real-life version of how Pinterest takes you from inspiration to realisation – from idea to “I did.”

Attendees to Pinterest’s experience at the Carlton Beach Club will experience a vibrant oasis that leverages its annual Pinterest Predicts report to create a futuristic beauty haven, while highlighting many things makes Pinterest different, including positivity, predictive trends, Idea Pins and Idea ads, shopping and gifting and Creators on the platform.

The Pinterest Predicts Parlour is a futuristic trend experience that will be featured at Pinterest’s Cannes activation, inspired by Pinterest Predicts Trends. If attendees have been thinking about a micro tattoo, a ‘bejewelled’ hairstyle or fantastic nails, this is their chance to do it—and do it in style. People come to Pinterest for ideas—and creators are the people who have them – Pinterest creators in attendance will include:

Naeemah LaFond—celebrity hairstylist and Global Artistic Director at Amika will create statement looks. Naeemah is not only a champion for diverse hair representation, she also helped design the Pinterest hair pattern tool.
Celebrity hairstylist Clayton Hawkins will work his magic and transform hair with coloured hair extensions, embellished braids and sleek styles. Attendees can try a Pearlcore or Puff love look.
Wendy Asumadu, professional makeup artist and content creator, will help you stand out with graphic liner and crystal eye embellishments that will take you from day to night with the Be jewelled trend.
Nail artist Lili Creuk will bring Nailscapes to life with ocean-inspired details on your fingertips—now that’s a work of art.
One by One Tattoo, a woman-owned, inclusive, sustainable tattoo studio, will inspire trends like Bestie aesthetic and give attendees a free tattoo.

Pinterest will also have an Idea Pin Studio, showing exactly why Pinterest is a different kind of platform. The Idea Pin studio will showcase Pinterest’s newest ad format, Idea ads, launched this week in Cannes, allowing brands to directly connect with Pinners via their own Idea Pins or via a collaboration with a business or creator.

Andrea Mallard, chief marketing officer at Pinterest, said: “You’re going to see so much at the festival this year that’s about how tech is improving the virtual world. We believe the real world needs a bit more attention right now, so we’re more focused on how you can improve your real life, not your virtual one. We’re inspiring people with small ideas you can discover and actions you can take that’ll help you create a life you love.”

The interactive, creator-led space has been designed to help guests go from idea to ‘I did’ in real-time. Additionally, the attendees can partake in the Gifting Gallery, a curated souvenir shop, inspired by Pinterest shoppers’ favourite purchases.

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2022 Cannes Lions Pinterest