Persuasion Is The Formula To Sydney Design Agency’s Success

Persuasion Is The Formula To Sydney Design Agency’s Success

Sydney-based content design agency Persuaders is the result of a prodigious rebrand and is now leading the charge in a new era of business.

This contemporary approach has seen their portfolio expand to include large Australian clients such as Qantas, Westpac, Mirvac and AGL.

Formerly known as The JOB Creative, the agency launched in mid-2014 by founder, Jacqueline O’Brien, who’s tenacity for design has seen the company grow 75 per cent since inception.

As a result, Persuaders have mastered the art of persuasive communication on behalf of Australian and International corporations.

Miss O’Brien said, “It is essential for anyone who plays a key role in business, and it is exactly how business leaders successfully influence employees to work towards common goals and capture the attention of new clients, customers and stakeholders when it really counts.”


Persuaders’ suite of persuasive solutions ensures a consistent and convincing message that propels any business further in their communication initiatives.

The company’s creative vision and strong direction has seen them deliver solutions to challenging briefs through thorough analysis and striking and on-point design harnessing the power of infographics, explainer videos and presentations.

James Hall, the general manager of Capital Markets, said: “We have been really pleased with the work Jacqui and her team have undertaken for AGL, giving us impactful content that helps us tell complex stories in a simple and engaging way – and always being flexible, pragmatic and collaborative in their approach.”

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