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Reading: For That Person Who Has Everything – Prada Unveils A $237 Paper Clip!
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B&T > Marketing > For That Person Who Has Everything – Prada Unveils A $237 Paper Clip!
Marketing

For That Person Who Has Everything – Prada Unveils A $237 Paper Clip!

Staff Writers
Published on: 27th June 2017 at 9:53 AM
Staff Writers
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In what initially appeared a really bad joke apparently isn’t a really bad joke but is actually real!

Incredibly overpriced Italian fashion label Prada has unveiled the ultimate in fashion stationery items – a $US180 ($A237) paper clip! And the worst thing is, it’s reportedly already sold out!

Apparently the paper clip is actually a money clip and makes an ideal gift for complete idiots.

Screen shot 2017-06-27 at 9.45.29 AM

The six centimetre polished sterling silver clip was on sale at New York boutique store Barney’s and is being marketed as a ‘Paperclip-Shaped Money Clip’. And save for a Prada logo, looks pretty much like any other paperclip.

And, yes, Twitter’s had a field day with the overpriced piece of wire. Many questioning why anyone would need a $237 paperclip, while others enthusing they’d like to be in a position to afford one. As they say, all that money doesn’t buy you style!

Screen shot 2017-06-27 at 9.49.14 AM

Screen shot 2017-06-27 at 9.51.03 AM

 

 

 

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TAGGED: Advertising Standards Bureau, Prada
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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