Independent digital creative agency Red Engine SCC is pleased to announce the appointment of PepsiCo Beverages to the roster, signalling a further influx of new business wins.

As the lead digital and social agency for PepsiCo Beverages, Red Engine SCC is appointed to steer the company’s digital content, social strategy and community management across its market brands Pepsi, Pepsi Max, Mountain Dew and Gatorade.

The appointment further cements Red Engine’s credentials as a strategic and creative digital partner specialising in content marketing.

Brad Van Dijk, senior director PepsiCo Franchise Beverages said: “We are very excited about this new partnership with Red Engine SCC and the opportunities for engaging further with our consumers.”

Red Engine SCC CEO Julian Townley (pictured above) said: “The opportunity to increase engagement and advocacy with consumers through creative and innovative content certainly plays to our strengths as an agency. We’re thrilled to be partnering with the PepsiCo Beverages team and such iconic brands.”