Pepsi Releases Spectacular Super Bowl Trailer Featuring Legendary Hip Hop Artists

Pepsi Releases Spectacular Super Bowl Trailer Featuring Legendary Hip Hop Artists

Pepsi has released its blockbuster Super Bowl 2022 Half-Time show trailer, featuring hip hop titans Snoop Dogg, Dr Dre (Pictured above), Mary J. Blige, Kendrick Lamar and Eminem.

These rap and R&B legends will also take centre stage at SoFi Stadium in California for the big dance, making the half-time show one of the most talent stacked events of all time.

The Pepsi trailer, The Call, directed by F. Gary Gray.

The trailer begins by showing Eminem and his alter-ego chaotically throwing ‘Rap God’ lyrics at each other on a virtual screen.

Eminem then gets a call and we transition to ‘The Next Episode’ where Snoop Dogg is gyrating in a hotted up low-rider.

Then we move to Mary J. Blige and she does a runway walk and photoshoot which is shown live in Times Square.

Blige checks her phone and then we then see Kendrick Lamar writing like a person possessed.

He’s also scrunching up papers disapprovingly, tossing them high into the air where Dr Dre transitions into the frame, walking along an empty beach.

Enormous piano keys rise along the ocean’s foreshore, playing Dre’s music as he trudges along.

The three-minute trailer ends with all five superstars walking together toward SoFi stadium for the Half-Time show.

The Pepsi Super Bowl Half-time Show is arguably the single most talked-about moment in music and entertainment.

In recent years more than 100 million viewers have tuned in for the spectacle.

Todd Kaplan, VP Marketing, Pepsi, said, “Given our epic line-up of five superstar talents, we wanted to deliver a cinematic experience that could properly honour each of the artists and celebrate their role in music and culture.”

He added, “We’re bringing fans closer to the magic of what will certainly be a colossal moment in pop culture history.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]