Pepsi Logo Crop Circle Appears Near Super Bowl Stadium

Pepsi Logo Crop Circle Appears Near Super Bowl Stadium

This story was originally published by

The strategy illustrates the extremes that marketers are going to in an attempt to get the biggest payoff from the $4.5 million they spend for 30 seconds of commercial time during the big game.


A giant crop circle appeared in fields around Phoenix this week, the first in a series of strange desert sightings expected in Arizona in the days leading up to Sunday’s Super Bowl.

The extraterrestrial-like cultivation is not a signal from aliens who have taken a sudden interest in football. The stunts are the work of Pepsi, which is trying to make a giant splash with a multifaceted, monthslong Super Bowl campaign that culminates on Sunday with a 30-second game-day spot and its sponsorship of Katy Perry’s halftime show.

For the full story, click here.

Please login with linkedin to comment

BWM Clemenger BBDO Sydney rakuten marketing YouTube

Latest News