B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Pepsi Considers Using Satellites To Advertise In The Sky
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Pepsi Considers Using Satellites To Advertise In The Sky
Campaigns

Pepsi Considers Using Satellites To Advertise In The Sky

Staff Writers
Published on: 18th April 2019 at 10:00 AM
Staff Writers
Share
2 Min Read
SHARE

Global soft drink company Pepsi was reportedly considering using space billboards to advertise its energy drink Adrenaline Rush in the night sky.

According to The Independent, Pepsi said its Russian subsidiary agreed to a partnership with StartRocket for and “exploratory test for stratosphere advertisements” to advertise the drink.

However, Pepsi confirmed it will not follow through with the idea, tweeting: “we have no further plans to test or commercially use this technology.”

We can confirm StartRocket performed an exploratory test for stratosphere advertisements using the Adrenaline GameChangers logo. This was a one-time event; we have no further plans to test or commercially use this technology at this time.

— Pepsi (@pepsi) April 16, 2019

StartRocket is a start-up that proposes to use micro-satellites to project brand logos into low-Earth orbits.

The company’s website says the “orbital display” media will reach a potential audience of seven billion people across the globe.

The idea has been slammed on social media, with some Twitter users declaring they will boycott Pepsi if the ad goes ahead.

One user wrote: “Horrible concept. I will boycott any brand that does it.”

In the comments section of The Independent article, one person wrote: “There is way too much intrusion in life from branding and advertising. This idea is high arrogance from a sugary drinks company.”

Another added: “Ban it now!”

According to StartRocket’s website, it costs $A280,000 to display the orbital advert for eight hours.

The technology is yet to be tested, with the start-up is seeking $A27.9 million to make it a reality.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: pepsi, Social Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?