People, We Have A Winner! Droga5 Delivers Possibly The Funniest Campaign Of 2020

People, We Have A Winner! Droga5 Delivers Possibly The Funniest Campaign Of 2020
SHARE
THIS



Like you, B&T gets an awful amount of dross clogging-up the old email’s inbox.

However, when an email arrived this morning with “Droga5” in the subject line our finger immediately recoiled from the delete button.

And, just as well, because the fabled agency has just delivered some truly comedic gems.

The new trio of spots come via its London agency and are for a global brand campaign for Setapp, a Ukrainian-based subscription service that provides access to 190-plus creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task. 

The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by award-winning director Jeff Low, each showing the absurdly dramatic consequences of someone failing to finish what they started.

Check out the rib-tickling fun below:

The three films are supported by an all-new look and feel for the brand. Developed in-house by Droga5 London, the design draws upon the visual language of the internet using familiar cues such as loading bars and pop ups to express the campaign idea.  

The campaign launches globally on August 18 online and across social channels to attract new audiences to the brand.

Ed Redgrave, Droga5 London dreative director, said: “If you’re reading this it’s entirely probable you’ve started some other task and then become distracted and ended up here. If that’s you – or if that’s ever been you – you need Setapp. A suite of apps to help you complete any task.

Oleksandr Kosovan, Setapp CEO and Founder, said: “This new campaign is the perfect intro to Setapp, playing on how productivity tools provide focus, a core value Setapp gives individual and business users, including remote workers.”

Yaroslav Stepanenko, product marketing manager and head of growth at Setapp, said: “Droga5 London was the right team to deliver against this vision – there was a click from the first meeting and it was obvious this was the team to work with.

“This campaign ushers in a new era for the Setapp brand with disruptive creativity that sets to serve a humorous reminder of the importance of finishing every task.”

AGENCY CREDITS

Chief Creative Officer: David Kolbusz

Creative Directors: Ed Redgrave Dave Wigglesworth

CreativesEd Redgrave Dave Wigglesworth

Nick Lindo Sebastien Thomas

Lead Designer: Stephanie McArdle

Senior Designer: Matteo Alabiso

Studio Director: Tim Larke

Group Account Director: Jonny Tennant-Price & Sophie Critchley

Account Director: Callum Raines

Strategy Director: Tim Whirledge

Producer: Peter Montgomery

Senior Assistant Producer: Deborah McCartney

 

PRODUCTION COMPANY CREDS

Production Company: Biscuit Filmworks UK

Director: Jeff Low

Md/Exec Producer: Rupert Reynolds-Maclean

Producer: Kwok Yau

Production Assistant: Adam Oyejobi  / Roma Nesi Pio

Director Of Photography: Kaname Onoyama

Production Designer: Maruxa Alvar

Hair & Make/Up: Emily Newson

Costume Designer: Ramona Creanga

Editing Company (Offline): Work Editorial

Editor: Saam Hodivala And Jamie Hodgson

Edit Producer: Ella Sedwick

Post Production: Electric Theatre Company

2D Lead: Ryan Knowles

Colourist: Luke Morrison

Post Producer: Jon Purton

Sound House: 750 MPH

Sound Design: Sam Ashwell

Sound Producer: Mary-Ann D’Cruz

Music Supervision: Hywel Evans

Music Composition: Goldstein Music

 

Please login with linkedin to comment

Ad campaigns Droga5 Setapp

Latest News

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)
  • Marketing

In-Person Event! Hear From Ex-Monkey Justin Drape, BMF’s Christina Aventi, Dr. Karl Kruszelnicki (And All For Nix!)

B&T’s sister publication Travel Weekly will be hosting its annual Travel Daze conference in Sydney on June the 9th and better still you’re invited and, even more fantastically, tickets are free! Yep, zilch, zero, nix! The full-day event will be staged at Paddington’s Chauvel Cinema in inner-Sydney and boasts an incredible and eclectic speaker line-up […]

by B&T Magazine

B&T Magazine
VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels
  • Campaigns

VOLY Election Day Campaign, Developed By In-House Creative Team, Hits Aussies Right At The Feels

On election day, instant grocery company VOLY, took to Sydney electorates to call out the wild and confusing things that make up our election process. The campaign featured a combination of walking billboards, social media and surprise ‘Democracy sausage’ deliveries to polling booths across Sydney. VOLY was able to cut through the noise and position […]

The headset on tablet for metaverse  or technology concept 3d rendering
  • Opinion
  • Technology

Is The Age Of The Metaverse Over Before It Officially Began?

Plummeting prices of cryptocurrencies, hacking and stealing of overpriced non-fungible tokens, an uncontrollable market that seems to operate on the moods of those who run it… All these are elements which are making marketers pull the breaks on their plans to invest within the world of digital real estate. But is all this coming to […]

Feeling Uncomfortable Is Your Biggest Opportunity For Growth
  • Opinion

Feeling Uncomfortable Is Your Biggest Opportunity For Growth

In this guest post, Stu Wragg (main photo), chief strategy officer at Herd MSL, says your best work so often happens when you’re well out of your comfort zone… There’s a lot to be said for feeling comfortable but when it comes to professional development, it’s uncomfortable experiences, not comfortable ones, that matter most. For […]

Opinion

by B&T Magazine

B&T Magazine
Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia
  • Technology

Ecommerce Content, Product & Serves Site Youtime.Com Launches In Australia

Introducing youtime.com – a considered curation of content, products and services all designed to help enhance your ‘you time’. Unlike anything else in the Australian market, youtime is set to lead the way in a new-age breed of digital destinations; where editorial leads eCommerce, retail becomes a service, shopping meets experience, and everything is grounded […]

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch
  • Media

SBS Launches New Free-To-Air Multilingual Channel Titled SBS WorldWatch

SBS has today launched SBS WorldWatch, an all-new free-to-air multilingual news channel. The dedicated 24-hour channel features news bulletins from leading international broadcasters in more than 35 languages and is home to SBS’s Arabic and Mandarin television news bulletins – SBS عربي News and SBS 中文 News. The launch of the channel builds on SBS’ […]

Xandr Makes A Series Of Additions To Its Senior Team
  • Marketing

Xandr Makes A Series Of Additions To Its Senior Team

Xandr today announced three key senior appointments to the team, the first under new ANZ managing director, Nicole Prior, as the company eyes expansion. Mark Serhan is appointed to the newly created role of commercial director, Philip Coetzee becomes associate director – product management, and Archana Ganesh becomes associate director – APAC product support lead. […]

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]