Uber Eats has unveiled the latest faces in its Eat Local campaign, Australian music artists Peking Duk.
The Eat Local series developed by HelloSocial is part of Uber Eats’ mission to support local businesses by helping people discover a diverse range of restaurants in their suburbs, encouraging them to visit the store, pick up a takeaway or get a meal delivered.
Local legends, Peking Duk, may spend a lot of time travelling, but nothing tastes quite as good as home. On the partnership, Peking Duk said: “It’s such an exciting opportunity to partner with Uber Eats on the Eat Local campaign. Especially being able to feature the most legendary local eats in Kensington and the surrounding areas – the place that made us who we are and where we really knuckled down to pursue music. It’s been a tough time for restaurants during the past few years, and now it’s time for us all to go support and rediscover what local eateries can offer.”
Bec Nyst, general manager of Uber Eats, ANZ said: “It’s been a challenging time for many locally-owned restaurant businesses, and to help support their recovery we’re linkingup with restaurants in every state and territory to promote them through digital campaigns and on the Uber Eats app. We are also partnering with local legends like Peking Duk to help people discover a diverse range of restaurants in their neighbourhoods.”
In the push to raise awareness of buying and eating locally, Uber Eats together with Hello Social, have also teamed up with Apparition for a unique out-of-home campaign featuring a hand-painted mural of Peking Duk. The billboards can be seen throughout metro cities including Sydney, Perth, Melbourne and Brisbane.
Sam Kelly, managing partner of Hello Social said: “Uber Eats is synonymous with entertaining, culturally-led campaigns and this is no different. We have unearthed the breadth and depth of local food culture with films co-directed by talent like Mick Fanning, Mimi Elashiry and now Peking Duk, who have the notoriety and street credibility to tell their suburb’s story.
“Unlike a pure ad play, the campaign blends the brand narrative with human-interest and provides the opportunity for audiences to participate. We received phenomenal Thru-Play on the first films, and again aim to drive preference and affinity by creating content people actually want to spend time with.”
To celebrate Peking Duk as the latest faces of the campaign and help support customers and businesses even further, Uber Eats have teamed up with hundreds of restaurants across Australia to offer discounts and offers from now until the end of September. Simply head to the Uber Eats app to discover them and Eat Local.
The campaign is set to be deployed across OOH, street murals, social and talent channels.
CREDITS:
CLIENT: UBER EATS
SENIOR DIRECTOR, HEAD OF APAC MARKETING: Lucinda Barlow
MARKETING DIRECTOR ANZ: Andy Morley
HEAD OF MARKETING UBER EATS ANZ: David Griffiths
CULTURE LEAD: Josh Pickstone
MARKETING MANAGER: Olivia Sykes
CREATIVE: HELLO SOCIAL
PARTNER & MANAGING DIRECTOR: Sam Kelly
DIRECTOR OF CLIENT EXPERIENCE: Maddie Marovino
STRATEGY DIRECTOR: Matt Pearce
HEAD OF CREATIVE SERVICES: Matthew Nguyen
HEAD OF MEDIA & ANALYTICS: Daniel Hill
HEAD OF TALENT & PR: Melissa Leverett
GROUP ACCOUNT DIRECTOR: Ed Poppa
ART DIRECTOR: Dana Al Habel
SENIOR PRODUCER: Kat Camrass
SENIOR ACCOUNT MANAGER: Gabriella Lock
SENIOR ACCOUNT MANAGER: Nicole Vella
ACCOUNT MANAGER: Carla Wong
PRODUCTION COMPANY: WE KNOW VIDEO
DIRECTOR & PRODUCER: Jack Shanahan
DOP: Louis Brandt
2ND UNIT: Matt Coates
LEAD EDITOR: Myles McAlister
ONLINE: Luke Brown
PRODUCTION ASSISTANT: Daniel Lawrence
PR AGENCY: HERD MSL
MEDIA AGENCY: MEDIA COM
