Apple has tapped actor Pedro Pascal to star in its latest ad spruiking its AirPods 4 with Active Noise Cancellation.
The ad, directed by Spike Jonze, starts with Pascal on the frost-bitten streets of a city.
However, his AirPods 4 transport him to a happier, sunnier time when Pascal could frolic along the sidewalks without a care in the world.
He’s joined by ordinary folk joining his dancing, which was choreographed by Tanisha Scott, who is celebrated for her work with Rihanna, Drake and Beyoncé.
Credits
Agency: TBWA\Media Arts Lab, Los Angeles
Director: Spike Jonze
Production company: MJZ
Post-production: Trafik
Audio post-production company: Squeak E Clean
Editing: Final Cut
Director of photography: Jasper Wolf
Music: Conticinio by Guitarricadelafuente and Perfect by Sam I, with Tropkillaz ft Bia & MC Pikachu
