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Reading: Pedestrian.tv Launches Teen-Focused Website
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B&T > Media > Pedestrian.tv Launches Teen-Focused Website
Media

Pedestrian.tv Launches Teen-Focused Website

Staff Writers
Published on: 10th January 2018 at 10:24 AM
Staff Writers
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Aussie publisher Pedestrian.tv has announced it has launched a new website aimed at Aussie teenagers.

‘Pez’ will feature pop-culture news, video, memes and features targeted to high school-aged readers around everything from body image, mental health, sex, dating, friendships, bullying, study tips, schoolies, and formals.

The site will be accessed via its own sub-domain, www.pedestrian.tv/pez, features a unique look and feel to the main Pedestrian.tv website, and will feature standalone social channels across Facebook, Instagram, Snapchat, and Twitter.

Pedestrian.tv co-founder Chris Wirasinha said: “Since we first started Pedestrian, our goal has been to create the most expansive and immersive platform for young Australians.

“We’re thrilled to launch pez and speak credibly to this hard-to-reach audience, and fill the gap left by the decline of traditional titles for Aussie teens.”

Josephine Rozenberg-Clarke, head of editorial at Pedestrian.tv, said: “While prepping the launch of pez, we’ve worked with 13 to 17-year-olds to find out what they want to discover more about – whether it’s how to handle the stress of year 12, navigating sexual health and body image issues, or if those two people from Riverdale are actually dating.

“Pez is an inclusive space for all young people to be informed, empowered and entertained as they navigate the ever-changing world around them.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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