Pedestrian.tv Launches Teen-Focused Website

Pedestrian.tv Launches Teen-Focused Website

Aussie publisher Pedestrian.tv has announced it has launched a new website aimed at Aussie teenagers.

‘Pez’ will feature pop-culture news, video, memes and features targeted to high school-aged readers around everything from body image, mental health, sex, dating, friendships, bullying, study tips, schoolies, and formals.

The site will be accessed via its own sub-domain, www.pedestrian.tv/pez, features a unique look and feel to the main Pedestrian.tv website, and will feature standalone social channels across Facebook, Instagram, Snapchat, and Twitter.

Pedestrian.tv co-founder Chris Wirasinha said: “Since we first started Pedestrian, our goal has been to create the most expansive and immersive platform for young Australians.

“We’re thrilled to launch pez and speak credibly to this hard-to-reach audience, and fill the gap left by the decline of traditional titles for Aussie teens.”

Josephine Rozenberg-Clarke, head of editorial at Pedestrian.tv, said: “While prepping the launch of pez, we’ve worked with 13 to 17-year-olds to find out what they want to discover more about – whether it’s how to handle the stress of year 12, navigating sexual health and body image issues, or if those two people from Riverdale are actually dating.

“Pez is an inclusive space for all young people to be informed, empowered and entertained as they navigate the ever-changing world around them.”




Please login with linkedin to comment

Pedestrian.TV pez

Latest News

Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.
  • Media

‘Nothing’s Changed’ – Google Will Continue To Pay For News 

Google’s position on funding Aussie journalism hasn’t changed as Meta reveals it plans to walk from future news content deals. Google has confirmed that it will not abandon news content deals with publishers, and has even been renegotiating ones that have nearly expired. Today, Meta said it will not enter negotiations to extend content deals […]

Free TV Calls For “Swift Action” As Meta Abandons News Content Deal
  • Media

Free TV Calls For “Swift Action” As Meta Abandons News Content Deal

Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]