[B&T warns this article deals with themes of a sexual nature that some readers may find offensive] Advances in HIV medication in recent years have proven a boon for plummeting infection rates, however, it’s also made gay men far more complacent about wearing condoms.
Now, Aussie condom manufacturer Celebrate Condoms has unveiled a campaign directly aimed at young gay and bisexual men featuring a condom complete with a rainbow.
The campaign includes a TVC that shows an intimate moment between a peach and an eggplant (yes, not a lot of imagination required there, readers).
Check out the fun spot below, but again, be warned, it’s not one for the easily offended and contains simulated sex and swearing.
According to Celebrate Condoms, the campaign was created after a study, which involved 17,000 gay and bisexual men in the Australian states of Victoria and New South Wales, showed that, between 2013 and 2017, the numbers of HIV-negative men taking the pills to protect themselves rose from two per cent to 24 per cent.
During that period, the proportion of HIV-negative men on PrEP having casual anal sex went up from one per cent to 16 per cent, despite a drop in consistent condom use from 46 per cent to 31 per cent.
Commenting on the ad, Celebrate Condoms’ Tim Browning said: “Whilst condoms have traditionally been viewed as a rather boring product, we aim to challenge this negative stereotype and show that safe sex can be fun!
“To engage with a younger audience, we have created a hilarious short animation video, inspired by the weird and wonderful world of emojis that every Millennial who has ever sexted, used GrindR or any other dating app before can understand.”