Pathmatics Reveals Australia’s Biggest Christmas Ad Spenders

Pathmatics Reveals Australia’s Biggest Christmas Ad Spenders

New data from the digital marketing intelligence platform, Pathmatics has revealed the top brands spending big on digital ads in Australia in the lead up to Christmas.

November was a mammoth month for brands across consumer electronics, retail and fashion, with many brands increasing digital spend around the Black Friday – Cyber Monday period.

If the first week of December is anything to show for, ad spend will only increase this month, with these brands spending big in the lead up to Christmas, with Facebook being the channel of choice capturing almost two thirds (72 per cent) of all digital ad spend:

Top 10 Digital Ad Spenders — 1st December – 6th December 2021

  1. Google
  2. eBay
  3. Hewlett-Packard (HP)
  4. Remarkable AS (digital notebook)
  5. Fitbit
  6. Samsung
  7. Aftershock (PCs)
  8. Garmin
  9. Amazon
  10. JB Hi-Fi Group

Top 10 Digital Ad Spenders In November

  1. Google
  2. eBay
  3. Amazon
  4. Hewlett-Packard (HP)
  5. Apple
  6. Step One Clothing
  7. JB Hi-Fi
  8. Samsung
  9. Remarkable
  10. Garmin

Commentating on the trends, Eugene Du Plessis (main photo), Pathmatics regional director Australia and New Zealand said, “Over the last few years, we’ve seen a significant increase in brands jumping on Black Friday and Cyber Monday specials and this year was definitely no different.”

Though he continued, “It’s not just the big brands like Google and Samsung spending big but we are seeing smaller, local brands like BondiBoost and The Oodie get in the mix and invest significantly in digital ads to reach consumers.”

“As we edge closer to Christmas and the infamous Boxing Day sales, we only expect brands to continue to increase spend as they seek to capture some of the whopping $23.9 billion Aussies are expected to spend on Christmas this month.”

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