Partnerize, a platform that focuses on partnership automation for brands and partners, announced the launch of its advisory council and the addition of chief product officer, Andy Crossen.
The newly launched Partnerize Customer Advisory Council brings together eleven representatives from global brands like Deliveroo, and Rue Gilt Groupe.
“It is incredibly inspiring to be among a bold group of industry leaders who aren’t merely talking about change but actively driving it. The Partnerize vision for scale and automation is poised to break through traditional boundaries, unlocking unprecedented possibilities within the affiliate and partnership category,” said Adam Davison, head of performance marketing at Deliveroo.
The council’s inaugural session in September 2024 tackled pivotal topics, including category growth, overcoming incrementality challenges, and integrating technology advancements like AI and automation. Future sessions are slated to explore these themes further, solidifying Partnerize’s role as an industry leader in innovation and growth.
Partnerize announced Andy Crossen as chief product officer. A leader in AI-driven product innovation, Crossen will lead the Partnerize data science and product teams, advancing the platform’s capabilities to drive customer-focused growth.
“Andy Crossen’s leadership will play a pivotal role in advancing Partnerize’s product strategy as it continues to elevate the performance and value of partnerships in the marketing mix. His track record in AI innovation and data-driven insights will enable our brands and partners to predict opportunity, optimize payment structures and value, improve measurement, combat fraud, and reduce costs and reliance on manual workflows, setting a powerful new standard in partnership marketing,” said Matt Gilbert, CEO of Partnerize.
“This category is widely believed to be on the cusp of a seismic shift. Joining Partnerize at such a pivotal time is an exciting catalyst to help deliver the next generation of transformative, scalable solutions to meet the evolving needs of our clients,” added Crossen.
Partnerize concluded Partnership Day Sydney at the iconic Sydney Opera House where hundreds of industry leaders, including representatives from Adore Beauty, The Iconic, and Camilla, gathered to discuss the category’s future.
