Paramount Pictures has delivered a masterclass in marketing with their latest campaign ahead of the launch of the new Mean Girls movie being released later this week.
The OOH campaign, appearing on busses across California, takes a page out of the Burn Book with “Look Both Ways, Regina” scrawled in what appears to be pink lipstick across the side of the busses.
The slogan is a homage to the original movie in which the central character, Regina, is hit by a bus after recklessly running across the road in the heat of an argument – you make one mistake one time, and no one ever forgets it, hey Regina?
The campaign was a hit on social media, with creatives “obsessed” with the campaign. Maria Riley, a California-based communications professional, praised the campaign as a throwback to the ways of the past in the best possible way. “As someone who used to work on movie advertising- similar to “Barbie”, this harkens back to how we used to do things back in the day. Not new, just refreshed and totally fun”.
Mean Girls has been a cult classic for Millennials and Gen Z alike since its release in 2004 release. In November last year, a number of the original cast appeared in an ad campaign for Walmart that gave fans a long sought-after glimpse into the lives of their favourite characters, 20 years after the film’s conclusion.
Mean Girls is a remake of the original film, featuring music from the hit Broadway musical. The film will hit cinemas on Thursday 11th January.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
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Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.