At B&T we've dreamed of switching bodies with Cristiano Ronaldo, but not because we love his talents with a ball.

Were you the kid who faked asthma to get out of PE at school? Well, this will make for very depressing reading.

Posted 7 years Ago

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Not content with huge salaries & shagging fans, sports stars can embarrass themselves in ads, as this round-up proves.

The world's top 50 soccer clubs with a combined value of a great deal. Sorry, someone's pinched the office calculator.

Posted 7 years Ago

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Want a licence to print money? Then buy yourself an English Premier League Football Club by the sounds of this lot.

Posted 7 years Ago

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World's best footballer stars in ad so abhorrently bad it's only worth watching for the hairdos - which are tremendous.

Posted 8 years Ago

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Ronaldo's man-fection cover made more palatable if you manage to drip kebab grease and hummus all over it.

Posted 8 years Ago

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The Hawks have gone all a bit posh signing the throbbing German marque as one of its marquee sponsors for next season.

A new survey ranks the world's top 50 footy teams in terms of brand value. Strangely, Wangaratta Wombats fail to rate.

Ronaldo takes the crown as 92% of people know who he is compared to Lionel Messi, recognisable by only 87%.

With the FIFA World Cup fast approaching the top ten most marketable players for the year have been unveiled by global s...

Soccer fanatics take notice. UK-based Manchester United has slipped down the leaderboard of the World’s Most Valua...

Aussie creatives doing what the Rugby Union and soccer team can't - win on the world stage.

Havas go all out on the dope funky shit in rad new brand redirection. Admittedly, our words, not theirs.

Executive juries from around the world will join leading press titles to discuss the best work from this year’s Ge...

Look, it's AI doing some good! Had the Terminator films given you the impression its primary use was always evil.

While the campaign is fantastic for women, it is proving less appealing to B&T's balding male staffers.

COVID has forced the holding companies to seriously rethink e-commerce. More to the point, actually think e-commerce.

Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative ...

How can we improve the annual Cannes Lions? Make all the countries wear team tracksuits like at the Olympics.

Posted 1 year Ago

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It's Veuve for breakfast over in the SMI offices this morning as the ever-generous private equity comes a knockin'.

Crowd, the global, independent creative agency, has confirmed that it will be opening Crowd Australia, based out of Sydn...

VCCP's office dog stops licking itself inappropriately and then goes on to star in new leadership team press photo.

'Black Mirror' is Netflix's new must-see. Sadly, B&T's still struggling through Tiger King & that awful Carole woman.

Posted 3 years Ago

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B&T's Cannes predictions include its journos not filing any stories, over imbibing & possible run-in with the gendarmes.

WPP is set to create a modern, new campus for its agencies in Paris, due to open in 2021. The latest in WPP’s ambitiou...

Stick a fat, funny guy in an ad & you're always on a winner. It should be a compulsory chapter in marketing textbooks.

Posted 6 years Ago

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The latest CK campaign is a legitimate marketing story & NOT just a bit of a perve. Well, it is that too, in all truth.

Posted 7 years Ago

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Heading to the B&T-sponsored Ministry of Sports Marketing? Discover which bits to nip out for a fag or loo break.

Posted 7 years Ago

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We're forever raging away on social media without first getting our facts right, so we certainly empathise with this.

Posted 8 years Ago

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The workie's shown all the fervour of a politician on a dodgy expense claim in digging-up these top ads of the week.

It's Tourism Australia's Frances-Anne Keeler! But relax, there are no boring holiday stories or tedious slide shows!

Posted 8 years Ago

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Much like giving dinner guests vomitous food poisoning, these ad creations could leave you feeling a tad queasy.

International marketing outfit TLC has announced the launch of TLC Sport. The new division will be headed by Andres Tort...

#OgilvyChange has already launched around the world and looks at a combination of cognitive psychology and communication...