Weekly Ad Round-Up: The Good, The Bad & The Ronaldo
This week it’s all about the ‘antis’, a great anti-Ronaldo advert, a bad anti-marriage campaign and an ugly anti-homeless people campaign.
Good
The sexy piece of man meat that is Cristiano Ronaldo is unrecognisable in this ad for audio technology manufacturer Monster. The ad was shot in Madrid and was posted on Facebook, it now has over 33 million views, 1.4 million likes, 900,000 shares and over 100,000 comments.
All of sudden everyone wants to play with the homeless guy once they realise it was Ronaldo.
Bad
The Marriage Alliance is a group of same-sex detractors who believe: “we are not ready to have same-sex marriage in Australia”. Their ad, where they compare same-sex marriage to a sinking ship, is full of slippery slope nonsense like Australia is doomed if marriage equality happens.
The ad is so cringe-worthy that the opposition team Australian Marriage Equality posted the video to their Facebook page commenting: “Despite it being an ad by opponents of marriage equality we’re happy to share it with you. Notice a few things? No real people, no actual problems …just the same old “unintended consequences” scaremongering”.
Ugly
The extreme right Sweden Democrats party have plastered Östermalmstorg train station with posters and banners that imply homeless people are involved in organized criminal activity. Stockholm’s public transport operator have taken down the anti-begging campaign after protesters climbed on to escalators and tore at the controversial advertisements (see below).
Locals protested this week, thousands of Stockholmers protested about the campaign.
https://youtu.be/Pdm6X1lpvtc
Have you seen an advert that puts your knickers in a twist? Tweet us @bandt
Please login with linkedin to comment
gender marketingLatest News
The Chaser Temporarily Changes Twitter Name To ‘The Stalker’ In Support Of Arrested YouTube Producer
If you're going to piss someone off on YouTube best it's not someone with the entire NSW Police Force at their disposal.
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
YouTube Bans Alcohol, Gambling And Political Ads From Masthead Unit
Gambling, alcohol, prescription drug, and political ads have all been banned from YouTube’s prominent masthead ad unit, the company has announced. YouTube first started policing its masthead unit (the banner at the top of the homepage) during last year’s Presidential election, as a way to stop full-day takeovers on the site. It came after Donald […]
Xandr Launches New Guide Exploring The Future Of Identity
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.
Independent Media Agency Indago Digital Celebrates Three New Client Wins
Independent media agency Indago Digital has bounced back from COVID revenue losses with three new client wins.
Seven Announces New Judges For Australia’s Got Talent, Including Neil Patrick-Harris, Alesha Dixon And Kate Ritchie
Seven wheels out big guns for its Australia's Got Talent judging. One can only assume Daryl Somers was otherwise busy.
Teyana Taylor Named Maxim’s Sexiest Woman Alive – The First Black Woman To Win The Title In 21 Years
This involves a lad's magazine & a sexist woman poll. Why not whack on some Oasis & pretend it's 2001 all over again.
AWARD Launches New Festival Of Creativity, This Way Up
Struggling to get the creative juices flowing? Well, this event will have it draining out of you like a case typhoid.
Sky News To Investigate ‘Australia’s Cocaine Crisis’
Surely Josh Frydenberg could use Australia's apparent cocaine crisis as a sign a booming economy at $350 a gram.
WhatsApp Doubles Down On Privacy In New Campaign
If there's a buzzword for the tech giants at the moment it has to be privacy. That and colonising Mars to pay less tax.
Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]
Toys Come To Life With AR In New Big W Campaign Via RYOT Studio
Adland's been talking up augmented reality for a while now and, look, someone's finally bothered to use it.
“Welcome To The Sh*t Show!” Reality TV Show Halted After Outbreak Of “Explosive Diarrhoea”
Explosive diarrhoea is never funny, however, it can be beneficial if trying to squeeze back into your skinny jeans.
Fierce New Campaign Encourages People To Get Angry About Period Poverty
The ad industry can often kid itself it's changing the world, but when it comes to periods, it probably is.
Calls To Cancel Christchurch Terror Attack Film ‘They Are Us’ Grow In New Zealand
B&T wouldn't be very keen to sit through this film, we're far more a Hugh Jackman/maracas/musical kinda crowd.
Isentia Set To Be Acquired By Access Intelligence
Access Intelligence announces it doesn't want the reception curtains or boxes of junk under the stairs in Isentia bid.
CHEP Strengthens Tech Offering With New Hires & Promotions
CHEP ups its tech offering to clients, suffers a hint - and just a hint - of unfortunate manspreading in press photo.
Monday TV Wrap: Four Corners QAnon Ep Nets 722,000
If the Prime Minister was really involved in shady, secretive cults, why aren't the Sharks doing better in the NRL?
REMINDER: Time Is Running Out To Enter B&T’s Best Of The Best Awards!
Did you lose your agency's biggest client in the past year? Be sure to omit the detail in your Best Of The Best entry.
Commercial Radio Sees Very Strong Rebound In Ad Revenue
In good news for The Choirboy's royalty cheque for 'Run To Paradise', commercial radio posts strong ad growth.
Swedish Bank Encourages Consumers To Make Smoothies Instead Of Online Shopping
Bank attempts to discourage online shopping in new campaign. Secretly hopes you'll get an expensive home loan instead.
How To Win A B&T Award With The Leach Partnership Founding Director Sangeeta Leach
Sangeeta Leach offers expert tips on how to win a B&T Award, which are arguably transferable to winning an AdNews Award.
Remote-Controlled Volkswagen Toy Car Delivers Euro Game Ball & Social Media Can’t Get Enough
This stunt proves a great idea will usurp a massive budget every time. Although blowing massive budgets is far more fun.
Sunday TV Wrap: Nine’s News & Celeb Apprentice Top Rankings, But Seven Steals The Win Overall
There's no better place to be on a Sunday than on the couch in your PJs & UGGs. Just remember not to go out in public.
“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK
It's not one but two sweary headlines on B&T today. Let's say the office swear jar is starting to look f@cking full too.
“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!
As a warning, this could get the blood boiling. Unless you're one of those horrendous climate denying pains in the arse.
Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature
Facebook unveils important blood donating feature. But don't worry, it already knows if you're A, B, AB negative or 0.
Twilio Segment Launches Journeys To Help Marketers Improve Personalisation
Is your marketing personalistion proving as popular as being sneezed on on public transport? Well, don't blow this off.
New Zealand’s Favourite Ad Revealed
It's a public holiday in many parts of Australia today, hence why B&T's made the editorial decision to run any old shit.
