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Reading: Cristiano Ronaldo Enlists ‘World’s Biggest Trainer’ For ROC Headphones Parody Ad
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B&T > Campaigns > Cristiano Ronaldo Enlists ‘World’s Biggest Trainer’ For ROC Headphones Parody Ad
Campaigns

Cristiano Ronaldo Enlists ‘World’s Biggest Trainer’ For ROC Headphones Parody Ad

Staff Writers
Published on: 7th November 2017 at 7:17 AM
Staff Writers
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He’s one of the most famous sports people on the planet and arguably one of the most attractive, too, but Cristiano Ronaldo’s new campaign for ROC headphones sees him team-up alongside someone who you wouldn’t typically put in the ‘elite’ category.

In the spoof spot, Ronaldo is teamed with the world’s biggest trainer – played by portly YouTube actor-comedian Christian Busath (of Fruit Ninja fame) – to ensure he doesn’t lose his world famous six-pack during football’s off-season. The ad was shot at Ronaldo’s actual home in Madrid where he, famously, plays for local team Real.

The witty social media campaign is the work of Los Angeles-based creative agency Shareability and the premise is working out can be less boring when you do it with music (particularly via a pair of ROC headphones). Check out the fun spot below:

https://www.youtube.com/watch?v=0fXyD7twB-M

Shareability’s CEO Tim Staples said of the ad: “We wanted it to be a little ridiculous. It’s real product with real credibility, but we don’t take ourselves too seriously.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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