He’s one of the most famous sports people on the planet and arguably one of the most attractive, too, but Cristiano Ronaldo’s new campaign for ROC headphones sees him team-up alongside someone who you wouldn’t typically put in the ‘elite’ category.
In the spoof spot, Ronaldo is teamed with the world’s biggest trainer – played by portly YouTube actor-comedian Christian Busath (of Fruit Ninja fame) – to ensure he doesn’t lose his world famous six-pack during football’s off-season. The ad was shot at Ronaldo’s actual home in Madrid where he, famously, plays for local team Real.
The witty social media campaign is the work of Los Angeles-based creative agency Shareability and the premise is working out can be less boring when you do it with music (particularly via a pair of ROC headphones). Check out the fun spot below:
Shareability’s CEO Tim Staples said of the ad: “We wanted it to be a little ridiculous. It’s real product with real credibility, but we don’t take ourselves too seriously.”
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Something insane swept to New Zealand as finals approached last year. “Wahs Mania” took hold, and hope was ignited in the hearts of Kiwis who mostly didn’t usually care about League. Sadly, the Warriors didn’t make it through to the grand final, but the clubs following saw a massive increase nonetheless. Welcome back to B&T’s Spotlight […]