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Reading: Nike Advert Lets You Imagine Switching Bodies With Cristiano Ronaldo
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B&T > Advertising > Nike Advert Lets You Imagine Switching Bodies With Cristiano Ronaldo
Advertising

Nike Advert Lets You Imagine Switching Bodies With Cristiano Ronaldo

Staff Writers
Published on: 10th June 2016 at 12:16 PM
Staff Writers
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Nike has released a six minute Freaky Friday advert staring Cristiano Ronaldo switching bodies with a young British fan. The advert took five days to film in Spain, says Nike, it was the most extensive brand shoot that the 31-year-old Ronaldo has ever done.

We wouldn’t mind switching bodies with Ronaldo, but mainly for his tidy annual pay packet of $US88 million ($A117 million) a year. The Real Madrid star’s earnings was made up from his $US56 million ($A74 million) a year he takes home in salary for kicking a ball about and the other $US32 million ($A42.7 million) was from sponsorships and endorsements.

https://youtu.be/scWpXEYZEGk

The U.S. women’s national team midfielder, Megan Rapinoe also makes an appearance on stage at the awards ceremony. Other sport pros who make cameos are Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano.

Twitter:

Dopest Ad out right now! ?? #SparkBrilliance ???? https://t.co/DNJj4runII

— AllDope (@AllDopedotcom) June 9, 2016

Nike have outdone themselves with #SparkBrilliance… ✔️

— Joe Crann (@YesWeCrann) June 9, 2016

@Nike these commercials keep getting better and better

— Joe Reitano (@joeray22) June 9, 2016

CREDITS
Client: Nike
Agency: Wieden + Kennedy
Director: Ringan Ledwidge

Want to learn more about sports marketing? Give this little link a click and find out more about our spectacular Ministry of Sports Marketing conference coming up on July 19. Follow the social pages – Twitter and Facebook – for more information and updated stories.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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